πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Reid W. Rasner US Inactive

Reid Rasner For Wyoming

ad creative

Ad copy

WATCH OUT FOR KAMALA'S WORD SALADS! πŸ₯— #Rasner4WY There's no substance and it's piled high with nuts! #wyoming #trump #election2024 #conservative #KamalaHarris

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score41.6/100
Spend / Reach / Long. / Eff.17.4 Β· 69.3 Β· 7.2 Β· 72.5
Spend rangeUSD 200–299
Impressions45,000 – 49,999
CPM (β‰ˆ $/1k impr)USD 5.25
Est. audience size100,001 – 500,000
Days live27 (2024-10-09 β†’ 2024-11-05)
Created2024-10-09
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateWY β€” Reid Rasner
Surfaced byβ€œsenate:Reid Rasner”

🧠 AI analysis

Issuecandidate character bio
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tierdiy amateur
Who picturedcandidate, opponent
Symbolsnone
Call to actionnone
Standout elementKamala Harris's face superimposed onto walnuts atop a salad bowl as a visual pun on 'word salad piled with nuts'
TacticUses lowbrow visual humor and a food pun to mock the opponent's perceived incoherence, relying on ridicule rather than policy argument to drive partisan engagement.

Where it ran (delivery by region)

Wyoming100.0%

Who saw it (delivery)

25-34 Β· female 0.9%
25-34 Β· male 8.7%
25-34 Β· unknown 0.0%
35-44 Β· female 2.6%
35-44 Β· male 20.0%
35-44 Β· unknown 0.2%
45-54 Β· female 3.0%
45-54 Β· male 18.3%
45-54 Β· unknown 0.1%
55-64 Β· female 5.5%
55-64 Β· male 17.7%
55-64 Β· unknown 0.1%
65+ Β· female 7.4%
65+ Β· male 15.4%
65+ Β· unknown 0.2%

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