Mallory McMorrow US ● Active
Mallory McMorrow for Michigan
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Ad copy
A new poll just found that I’m the Democrat best positioned to win Michigan’s Senate race. In fact, we’re in a statistical tie with Trump-endorsed Mike Rogers. One of my primary opponents? He’s five points behind. There is no path to retaking the Senate if we don’t keep Michigan blue. But Rogers launched a six-figure ad buy. We’re a long way from Election Day and he’s already on the air reaching voters. That's not to mention the millions that MAGA groups are spending against us. We can’t let Republicans own the airwaves all summer long. That's why I'm personally asking you to donate today. I don't take any corporate PAC money. I'm relying on your support to reach voters all across the state of Michigan and win this seat for Democrats.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.7/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 66.9 · 12.1 · 52.8 |
| Spend range | USD 2,500–2,999 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 73.32 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 45 (2026-05-14 → active) |
| Created | 2026-05-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Side-by-side poll bar chart showing McMorrow at 41% vs. Rogers at 43% framing a near-tie as a winning electability argument |
| Tactic | The ad uses a poll-based electability pitch to convert primary skeptics into donors by arguing McMorrow is the strongest general-election candidate against the Trump-endorsed Republican. |
Where it ran (delivery by region)
| Michigan | 30.4% |
| California | 11.3% |
| New York | 4.8% |
| Florida | 4.7% |
| Illinois | 3.8% |
| Texas | 3.1% |
| Washington | 3.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.6% |
| 65+ · male | 35.8% |
| 65+ · female | 32.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 9.5% |
| 55-64 · female | 8.5% |
| 45-54 · male | 4.3% |
| 18-24 · male | 0.2% |
| 45-54 · female | 3.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.3% |
| 35-44 · female | 1.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.1% |
| 25-34 · female | 0.6% |
| Unknown · male | 0.0% |
