Chuck Morse for NH
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| Overall score | 19.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 1.7 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 7 (2021-07-19 β 2021-07-26) |
| Created | 2021-07-19 |
| Creative variants | 0 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH β Chuck Morse |
| Surfaced by | βsenate:Chuck Morseβ |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| New Hampshire | 100.0% |
| 35-44 Β· female | 0.9% |
| 35-44 Β· unknown | 0.2% |
| 65+ Β· unknown | 0.2% |
| 65+ Β· female | 16.8% |
| 55-64 Β· female | 8.1% |
| 45-54 Β· female | 4.1% |
| 55-64 Β· male | 22.8% |
| 65+ Β· male | 23.8% |
| 45-54 Β· male | 14.0% |
| 25-34 Β· male | 3.4% |
| 35-44 Β· male | 5.7% |