FRIENDS OF SHERROD BROWN
Bernie Moreno isn’t looking out for working people. A judge made him pay back hundreds of thousands of dollars to his employees after he stole their overtime.
Bernie Moreno isn’t looking out for working people. A judge made him pay back hundreds of thousands of dollars to his employees after he stole their overtime.
Bernie Moreno isn’t looking out for working people. A judge made him pay back hundreds of thousands of dollars to his employees after he stole their overtime.
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| Overall score | 47.4/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 80.0 · 5.5 · 65.9 |
| Spend range | USD 1,500–1,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 12.72 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 21 (2024-07-17 → 2024-08-07) |
| Created | 2024-07-17 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | jobs labor |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Close-up testimonial face of a Black working-class man named Elijah, shot in desaturated tones implying gravity and victimhood |
| Tactic | Uses a real worker-victim testimonial format to personalize the opponent's alleged wage theft, making the attack visceral and credible rather than abstract. |
| Ohio | 100.0% |
| 65+ · unknown | 0.0% |
| 55-64 · female | 9.6% |
| 55-64 · male | 5.7% |
| 45-54 · female | 11.2% |
| 35-44 · male | 9.0% |
| 35-44 · female | 18.2% |
| 65+ · female | 7.2% |
| 25-34 · female | 15.6% |
| 25-34 · male | 7.8% |
| 55-64 · unknown | 0.1% |
| 45-54 · male | 7.7% |
| 18-24 · male | 1.5% |
| 45-54 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 2.5% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 3.8% |