๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
โ† back to library

Josh Turek US โ— Active

Josh Turek for Iowa

ad creative

On a roll in Iowa

Ad copy

Gold-medalist and Democratic nominee for U.S. Senate Josh Turek here. ๐Ÿฅ‡ Iโ€™m on a roll in this battleground race. Cook Political Report just moved Iowaโ€™s Senate race in our direction. And Iโ€™m even narrowly leading my GOP opponent. Thatโ€™s why MAGA is gearing up to spend over $40M to try to keep this Senate seat red. Winning my primary was costly for my grassroots-funded campaign. We canโ€™t let the GOP dampen our momentum. Iโ€™m counting on your support to help me sustain this energy, flip Joni Ernstโ€™s Senate seat, AND win the Senate majority in November. ๐—–๐—ต๐—ถ๐—ฝ ๐—ถ๐—ป $๐Ÿฎ๐Ÿฑ ๐˜๐—ผ ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ฎ ๐—š๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐—น ๐—˜๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐——๐—ผ๐—ป๐—ผ๐—ฟ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†. ๐—ง๐—ผ๐—ด๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ, ๐˜„๐—ฒ ๐—ฐ๐—ฎ๐—ป ๐˜„๐—ถ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ผ๐—ป๐—ฐ๐—ฒ-๐—ถ๐—ป-๐—ฎ-๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜ƒ๐—ถ๐—ฐ๐˜๐—ผ๐—ฟ๐˜†.

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score45.2/100
Spend / Reach / Long. / Eff.46.5 ยท 72.4 ยท 7.2 ยท 54.6
Spend rangeUSD 3,500โ€“3,999
Impressions60,000 โ€“ 69,999
CPM (โ‰ˆ $/1k impr)USD 57.69
Est. audience sizeโ€”
Days live27 (2026-06-04 โ†’ active)
Created2026-06-04
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIA โ€” Josh Turek
Surfaced byโ€œsenate:Josh Turekโ€

๐Ÿง  AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate in wheelchair on a suburban lawn, visually embodying the 'on a roll' double-entendre in the headline
TacticThe ad cleverly fuses personal identity (Paralympian gold medalist in a wheelchair) with political momentum language ('on a roll'), creating an emotionally resonant, grassroots urgency fundraising pitch amplified by Cook Political credibility and the threat of $40M in MAGA spending.

Where it ran (delivery by region)

California11.3%
New York6.8%
Iowa6.6%
Illinois6.3%
Florida4.7%
Texas4.3%
Minnesota4.3%

Who saw it (delivery)

18-24 ยท female 0.1%
45-54 ยท male 3.4%
65+ ยท male 27.9%
65+ ยท female 39.9%
55-64 ยท unknown 0.2%
55-64 ยท male 9.1%
55-64 ยท female 9.6%
45-54 ยท unknown 0.1%
45-54 ยท female 3.3%
18-24 ยท male 0.1%
35-44 ยท unknown 0.1%
35-44 ยท male 2.1%
35-44 ยท female 1.5%
25-34 ยท unknown 0.0%
25-34 ยท male 0.8%
25-34 ยท female 0.7%
18-24 ยท unknown 0.0%
65+ ยท unknown 0.9%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH โ€” Sherrod Brown 189d live
Roy Cooper
NC โ€” Roy Cooper 104d live
Mallory McMorrow
MI โ€” Mallory Mcmorrow 85d live
Dan Osborn
NE โ€” Dan Osborn 113d live
Graham Platner
ME โ€” Graham Platner 58d live
Alexander Vindman
FL โ€” Alexander Vindman 64d live
Raja for Congress
IL โ€” S Krishnamoorthi 109d live
Jon Ossoff
GA โ€” Jon Ossoff 60d live