πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

David Roth For Idaho US Inactive

DAVID ROTH FOR US SENATE

ad creative

I just gave to David Roth!

Show your support with a contribution.

Ad copy

Our campaign is truly a grassroots effort. Literally thousands of small donations are adding up as we take on Mike Crapo this fall. I had really hoped we would hit a milestone today of 3,100 individual contributions to the campaign since we launched on March 12, but we seem to be stuck at 3.099. www.rothforidaho.org/contribute

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score27.4/100
Spend / Reach / Long. / Eff.0.0 Β· 43.0 Β· 1.7 Β· 65.1
Spend range<USD 99
Impressions3,000 – 3,999
CPM (β‰ˆ $/1k impr)USD 14.14
Est. audience size1,001 – 5,000
Days live7 (2022-08-16 β†’ 2022-08-23)
Created2022-08-16
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateID β€” David Roth
Surfaced byβ€œsenate:David Roth”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsfarm rural
Call to actiondonate
Standout elementCampaign logo overlaid on a serene Idaho mountain lake landscape evoking local pride
TacticUses social proof and near-miss milestone psychology ('stuck at 3,099') to create urgency and nudge donors over a symbolic threshold.

Where it ran (delivery by region)

Idaho92.8%
Washington0.7%
Oregon0.5%
California0.4%
Texas0.4%
Arizona0.4%
Virginia0.3%

Who saw it (delivery)

18-24 Β· female 0.1%
18-24 Β· male 0.1%
55-64 Β· unknown 0.1%
45-54 Β· unknown 0.3%
45-54 Β· male 4.0%
35-44 Β· male 1.9%
55-64 Β· male 7.8%
55-64 Β· female 14.6%
25-34 Β· female 1.0%
65+ Β· female 41.2%
65+ Β· male 20.4%
45-54 Β· female 5.5%
35-44 Β· female 2.3%
25-34 Β· male 0.4%
65+ Β· unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH β€” Sherrod Brown 189d live
Roy Cooper
NC β€” Roy Cooper 104d live
Mallory McMorrow
MI β€” Mallory Mcmorrow 85d live
Dan Osborn
NE β€” Dan Osborn 113d live
Graham Platner
ME β€” Graham Platner 58d live
Alexander Vindman
FL β€” Alexander Vindman 64d live
Raja for Congress
IL β€” S Krishnamoorthi 109d live
Jon Ossoff
GA β€” Jon Ossoff 60d live