DAVID ROTH FOR US SENATE
Show your support with a contribution.
Our campaign is truly a grassroots effort. Literally thousands of small donations are adding up as we take on Mike Crapo this fall. I had really hoped we would hit a milestone today of 3,100 individual contributions to the campaign since we launched on March 12, but we seem to be stuck at 3.099. www.rothforidaho.org/contribute
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 27.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 43.0 Β· 1.7 Β· 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 β 3,999 |
| CPM (β $/1k impr) | USD 14.14 |
| Est. audience size | 1,001 β 5,000 |
| Days live | 7 (2022-08-16 β 2022-08-23) |
| Created | 2022-08-16 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID β David Roth |
| Surfaced by | βsenate:David Rothβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | donate |
| Standout element | Campaign logo overlaid on a serene Idaho mountain lake landscape evoking local pride |
| Tactic | Uses social proof and near-miss milestone psychology ('stuck at 3,099') to create urgency and nudge donors over a symbolic threshold. |
| Idaho | 92.8% |
| Washington | 0.7% |
| Oregon | 0.5% |
| California | 0.4% |
| Texas | 0.4% |
| Arizona | 0.4% |
| Virginia | 0.3% |
| 18-24 Β· female | 0.1% |
| 18-24 Β· male | 0.1% |
| 55-64 Β· unknown | 0.1% |
| 45-54 Β· unknown | 0.3% |
| 45-54 Β· male | 4.0% |
| 35-44 Β· male | 1.9% |
| 55-64 Β· male | 7.8% |
| 55-64 Β· female | 14.6% |
| 25-34 Β· female | 1.0% |
| 65+ Β· female | 41.2% |
| 65+ Β· male | 20.4% |
| 45-54 Β· female | 5.5% |
| 35-44 Β· female | 2.3% |
| 25-34 Β· male | 0.4% |
| 65+ Β· unknown | 0.3% |