Senator Dan Innis US Inactive
Senator Dan Innis
Dan Innis For U.S. Senate
Ad copy
Chris Pappas and the Radical Left think boys belong in girls’ sports and open borders are compassionate. On the farm, we call that bull, and in Washington, I’ll call it out. I voted AGAINST letting boys compete against girls in New Hampshire! JOIN ME IN CALLING BULL ON PAPPAS.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.5/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 63.8 · 0.6 · 68.4 |
| Spend range | USD 200–299 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 9.07 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 3 (2025-07-28 → 2025-07-31) |
| Created | 2025-07-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Dan Innis |
| Surfaced by | “senate:Dan Innis” |
🧠 AI analysis
| Issue | social security medicare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | donate |
| Standout element | Candidate standing among cattle on a farm as a literal visual metaphor for 'calling bull' on the opponent |
| Tactic | The ad deploys a clever farm-setting double entendre — 'we call that bull' — to attack the opponent on transgender sports and immigration policy while positioning Innis as an authentic, plain-speaking rural outsider contrasted against a Washington radical. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
| Unknown | 0.0% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 45-54 · male | 10.5% |
| 65+ · male | 24.9% |
| 65+ · female | 14.1% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 24.6% |
| 55-64 · female | 10.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.6% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.4% |
| 35-44 · female | 1.2% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.5% |
| 25-34 · female | 0.3% |
| 65+ · unknown | 0.4% |
