Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
West Virginia — now is our time to get out the vote. I’ve been proud to stand up for our values, but I can’t do this work without you. Our state’s future is on the line. This is about us and our state. Vote Capito for U.S. Senate early through May 9th, or on Election Day, May 12th!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.2/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 78.0 · 1.1 · 66.9 |
| Spend range | USD 1,000–1,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 11.11 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 5 (2026-05-08 → 2026-05-13) |
| Created | 2026-05-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate speaking directly to camera in warm home setting, projecting personal sincerity and approachability |
| Tactic | The ad uses a direct, personal appeal from the candidate herself, leveraging community identity and shared values ('us and our state') to drive last-minute GOTV urgency. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 35-44 · female | 9.1% |
| 35-44 · male | 8.6% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 10.7% |
| 45-54 · male | 9.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 14.4% |
| 55-64 · male | 10.3% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 24.5% |
| 65+ · male | 13.0% |
| 65+ · unknown | 0.2% |
