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Mallory McMorrow US Inactive

Mallory McMorrow for Michigan

ad creative

Donate to Mallory McMorrow for U.S. Senate

Ad copy

Democratic control of the US Senate depends on what we do right now in Michigan. And make no mistake, this will be one of the closest and most expensive races in the entire country. MAGA billionaires are already lining up to support Mike Rogers and Trump is ALL IN on flipping this seat. Polls show we can win. In fact, we’re leading Rogers in the latest poll. But that only matters if we can sustain our momentum through the attack ads coming our way. So I’m asking if you can make a donation to make sure we have the resources to compete and win.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score59.6/100
Spend / Reach / Long. / Eff.78.6 · 97.1 · 12.1 · 50.5
Spend rangeUSD 70,000–79,999
Impressions700,000 – 799,999
CPM (≈ $/1k impr)USD 100.0
Est. audience size
Days live45 (2026-02-17 → 2026-04-03)
Created2026-02-17
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Mallory Mcmorrow
Surfaced by“senate:Mallory Mcmorrow”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate filmed casually at a laptop in a cozy sweater, projecting authenticity over polish
TacticThe ad uses an urgency-driven fundraising appeal anchored in poll momentum and a billionaire-threat frame to convert grassroots supporters into donors before attack ads hit.

Where it ran (delivery by region)

California14.5%
New York7.0%
Florida6.6%
Michigan6.4%
Massachusetts4.2%
Washington4.0%
Texas3.9%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · unknown 0.1%
Unknown · male 0.0%
Unknown · female 0.0%
65+ · unknown 0.8%
65+ · male 23.8%
65+ · female 43.9%
55-64 · unknown 0.2%
55-64 · male 6.4%
55-64 · female 12.8%
45-54 · male 2.2%
18-24 · male 0.1%
45-54 · female 4.4%
35-44 · unknown 0.1%
35-44 · male 1.3%
35-44 · female 2.2%
25-34 · unknown 0.0%
25-34 · male 0.6%
25-34 · female 1.0%
18-24 · unknown 0.0%
Unknown · unknown 0.0%

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