Scott Colom For Senate
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| Overall score | 35.5/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 55.8 · 6.3 · 62.5 |
| Spend range | USD 200–299 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 19.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 24 (2026-06-04 → active) |
| Created | 2026-06-04 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MS — Scott Colom |
| Surfaced by | “senate:Scott Colom” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Poll bar graphic showing a near-tie (47% vs 44%) used as fundraising urgency lever |
| Tactic | Classic 'viability fundraising' tactic — uses a credible-seeming poll to argue the race is winnable, creating urgency and overcoming donor skepticism about giving to a long-shot southern Democrat. |
| Mississippi | 100.0% |
| 18-24 · female | 1.0% |
| 45-54 · male | 5.1% |
| 65+ · male | 12.7% |
| 65+ · female | 26.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.7% |
| 55-64 · female | 14.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.9% |
| 18-24 · male | 1.8% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 4.5% |
| 35-44 · female | 7.9% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 3.1% |
| 25-34 · female | 4.3% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.5% |