John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
Prove me wrong. Do the audit.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 1.4 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | — |
| Days live | 6 (2026-02-19 → 2026-02-25) |
| Created | 2026-02-19 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | selfie-style car video with bold red 'Hey' tag creating an raw, unfiltered direct-to-voter feel |
| Tactic | The challenge framing ('Prove me wrong. Do the audit.') uses a confrontational dare to signal transparency and build outsider credibility with populist, election-skeptic audiences. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 0.6% |
| 25-34 · male | 6.2% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 3.8% |
| 35-44 · male | 31.1% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 7.4% |
| 45-54 · male | 50.3% |
| 45-54 · unknown | 0.3% |
