Bill Cassidy US Inactive
Bill Cassidy for US Senate
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Louisiana's new closed primary system means you MUST be registered either Republican or No Party to vote in the Republican primary. Act now to register as a Republican or confirm your status and make your voice heard in choosing Louisiana's next Senator!
Ad copy
ALERT: Only Republicans or No Party voters can vote in the upcoming GOP Senate primary in May. Check this off your to-do list and get it done TODAY!
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Performance proxies
| Overall score | 49.0/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 81.7 · 8.0 · 65.2 |
| Spend range | USD 2,000–2,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 13.84 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 30 (2026-02-24 → 2026-03-26) |
| Created | 2026-02-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Bill Cassidy |
| Surfaced by | “senate:Bill Cassidy” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Bold red ALERT banner with exclamation-marked calendar icon creating immediate alarm |
| Tactic | Uses urgency and fear-of-exclusion framing to drive voter registration check action among supporters who could otherwise be locked out of the primary. |
Where it ran (delivery by region)
| Louisiana | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.8% |
| 45-54 · male | 5.2% |
| 65+ · male | 19.5% |
| 65+ · female | 31.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 9.6% |
| 55-64 · female | 11.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 6.0% |
| 18-24 · male | 0.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.3% |
| 35-44 · female | 4.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.8% |
| 25-34 · female | 2.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
