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Graham Platner US Inactive

GRAHAM FOR MAINE

ad creative

Susan Collins and Me

I’m not taking money from AIPAC or corporations, so any amount you can afford to give goes a long way.

Ad copy

On March 31st, both Susan Collins and I are facing a federally-mandated fundraising deadline. After Tuesday, both of our campaigns will be required by federal law to file a report with the Federal Election Commission (FEC), publicly saying how much we’ve raised. This is our first FEC report of 2026, so our fundraising numbers are going to be closely scrutinized and compared to what Collins reports. It’s also our chance to potentially out-fundraise Susan Collins and her corporate donors and shock everyone. Susan Collins is the most vulnerable Republican senator in the country. But Collins has already been endorsed by AIPAC and taken millions from billionaire donors. We are up against tens of millions in attacks. This is our chance to show Susan Collins, every reporter and political pundit, and the entire Democratic and Republican establishment that an oyster farmer is going to finally send Susan Collins packing in 2026 – and that we are all-in to do it together. Our campaign has set a huge goal to raise another $500,000 before this first FEC fundraising deadline, but I’m counting on grassroots donors like you to give now if we’re going to hit it and defeat Collins once and for all. I’m not taking money from corporations or AIPAC. Please, will you make a monthly donation to our campaign right now – before this first FEC deadline – to help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats? All of our fundraising numbers and everything we’ve been building together is about to become public. We cannot fall short of this goal now. In solidarity, Graham Platner

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.7/100
Spend / Reach / Long. / Eff.55.2 · 87.0 · 1.4 · 59.2
Spend rangeUSD 8,000–8,999
Impressions250,000 – 299,999
CPM (≈ $/1k impr)USD 30.91
Est. audience size
Days live6 (2026-03-27 → 2026-04-02)
Created2026-03-27
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Graham Platner
Surfaced by“senate:Graham Platner”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementcandidate in casual hoodie speaking directly to camera with no production polish, signaling authenticity and grassroots credibility
TacticThe ad uses a hard FEC deadline as urgency device while framing the race as grassroots challenger vs. corporate-backed incumbent to trigger small-dollar donations before the public reporting window.

Where it ran (delivery by region)

Maine30.0%
Massachusetts10.0%
New York6.4%
California6.3%
New Hampshire4.0%
Florida3.5%
Washington2.6%

Who saw it (delivery)

18-24 · female 1.0%
45-54 · unknown 0.2%
Unknown · male 0.0%
Unknown · female 0.0%
65+ · unknown 0.5%
65+ · male 13.4%
65+ · female 18.4%
55-64 · unknown 0.2%
55-64 · male 8.3%
55-64 · female 8.6%
45-54 · male 7.4%
18-24 · male 4.1%
45-54 · female 5.6%
35-44 · unknown 0.3%
35-44 · male 11.1%
35-44 · female 5.7%
25-34 · unknown 0.4%
25-34 · male 10.5%
25-34 · female 4.3%
18-24 · unknown 0.2%
Unknown · unknown 0.0%

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