JORDAN FOR MAINE
Jordan's race will decide House control >>
Jordan's race will decide House control >>
FIRST: A man just threatened me at a town hall, spewing homophobic slurs and racist lies. He even said he had guns in his car. THEN: Our team did something that may surprise you – we de-escalated the situation, and we heard him out. About Social Security. About his family’s history with the KKK. He apologized. NOW: I’m not backing down. But I need your support more than ever. Let me tell you why: Extreme Republicans like Donald Trump and my opponent, Paul LePage, have spread conspiracies and hate to enrage and divide us. Because they will stop at nothing to hold on to power. But I’m not in this race for power or to pad my pockets, I’m in this race to have the hard conversations with disenfranchised people enraged by the state of our democracy. To work together to find real solutions. To move our country forward. No amount of hate could make me give up this campaign to take back the House for Democrats. I’m gearing up for more town halls to hear from Mainers in every corner of this district. Will you chip in $15 to put gas in my tank and help fuel this grassroots campaign? When the entire House Majority is on the line, every dollar makes a difference. I need you on my side >>
FIRST: A man just threatened me at a town hall, spewing homophobic slurs and racist lies. He even said he had guns in his car. THEN: Our team did something that may surprise you – we de-escalated the situation, and we heard him out. About Social Security. About his family’s history with the KKK. He apologized. NOW: I’m not backing down. But I need your support more than ever. Let me tell you why: Extreme Republicans like Donald Trump and my opponent, Paul LePage, have spread conspiracies and hate to enrage and divide us. Because they will stop at nothing to hold on to power. But I’m not in this race for power or to pad my pockets, I’m in this race to have the hard conversations with disenfranchised people enraged by the state of our democracy. To work together to find real solutions. To move our country forward. No amount of hate could make me give up this campaign to take back the House for Democrats. I’m gearing up for more town halls to hear from Mainers in every corner of this district. Will you chip in $15 to put gas in my tank and help fuel this grassroots campaign? When the entire House Majority is on the line, every dollar makes a difference. I need you on my side >>
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| Overall score | 37.2/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 59.2 · 4.1 · 57.9 |
| Spend range | USD 600–699 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 37.12 |
| Est. audience size | — |
| Days live | 16 (2026-03-19 → 2026-04-04) |
| Created | 2026-03-19 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Jordan Wood |
| Surfaced by | “senate:Jordan Wood” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bright red caption box displaying a homophobic slur shouted at the candidate, used as a rallying cry |
| Tactic | The ad weaponizes a hostile incident — quoting a slur verbatim in a bold red overlay — to generate outrage, sympathy, and donor urgency while framing the candidate as courageous and principled under fire. |
| California | 12.2% |
| Florida | 8.3% |
| New York | 7.8% |
| Massachusetts | 6.7% |
| Texas | 4.5% |
| Pennsylvania | 4.5% |
| Illinois | 3.7% |
| 25-34 · female | 0.7% |
| 25-34 · male | 1.5% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 3.0% |
| 35-44 · male | 4.3% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 4.6% |
| 45-54 · male | 6.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 10.7% |
| 55-64 · male | 14.2% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 26.1% |
| 65+ · male | 27.5% |
| 65+ · unknown | 0.7% |