📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Seth Bodnar US Inactive

SETH BODNAR FOR MONTANA

ad creative

Donate Now

Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.

Ad copy

Hey folks! Game changer here in Montana. Just hours after I announced I was running against him, two-term Republican Senator Steve Daines withdrew from the race. Montana now has a rare open Senate seat, and the political elite are panicking. This is our moment. Can I count on you to rush a donation today to keep this momentum going? Help us deliver the independent leadership our state so desperately deserves. Please chip in now.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score51.7/100
Spend / Reach / Long. / Eff.69.6 · 87.0 · 1.1 · 49.2
Spend rangeUSD 30,000–34,999
Impressions250,000 – 299,999
CPM (≈ $/1k impr)USD 118.18
Est. audience size
Days live5 (2026-03-05 → 2026-03-10)
Created2026-03-05
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMT — Seth Bodnar
Surfaced by“senate:Seth Bodnar”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementUnpolished selfie-style video frame of candidate outdoors in a jacket, projecting grassroots authenticity
TacticThe ad leverages a breaking political moment — a Republican incumbent's withdrawal — as social proof of the candidate's momentum, creating urgency and a compelling reason to donate right now.

Where it ran (delivery by region)

California15.7%
Montana9.1%
Washington6.6%
Florida4.8%
Colorado4.7%
Oregon4.3%
New York4.1%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · unknown 0.1%
Unknown · female 0.0%
65+ · unknown 0.8%
65+ · male 26.0%
65+ · female 38.0%
55-64 · unknown 0.2%
55-64 · male 8.9%
55-64 · female 10.3%
45-54 · male 3.6%
18-24 · male 0.6%
45-54 · female 3.9%
35-44 · unknown 0.1%
35-44 · male 2.3%
35-44 · female 2.3%
25-34 · unknown 0.1%
25-34 · male 1.4%
25-34 · female 1.3%
18-24 · unknown 0.0%
Unknown · male 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live