📌 The Swipe File

Jasmine Crockett US Inactive

Jasmine for Texas

NEW POLL

NEW POLL

Ad copy

A super PAC is spending millions of dollars against me leading up to the Texas primary. 🚨 This is a five-alarm fire. I’m not the establishment’s pick, and that’s exactly why this super PAC is lining up to take me out before the primary. That much money spent against me is burying our message — and with just days to go until March 3, 𝘸𝘦 𝘤𝘢𝘯’𝘵 𝘭𝘦𝘵 𝘵𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯. 𝗜𝗻 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝘀𝗽𝗿𝗶𝗻𝘁, 𝘄𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝗰𝗮𝗻’𝘁 𝗮𝗳𝗳𝗼𝗿𝗱 𝘁𝗼 𝗴𝗲𝘁 𝗼𝘂𝘁𝘀𝗽𝗲𝗻𝘁 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀. 𝗥𝘂𝘀𝗵 $𝟱, $𝟮𝟱, 𝗼𝗿 $𝟱𝟬 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗯𝘂𝗶𝗹𝗱 𝗼𝘂𝗿 𝘄𝗮𝗿𝗰𝗵𝗲𝘀𝘁 𝘀𝗼 𝘄𝗲 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗺𝘆 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱, 𝗼𝗻 𝗧𝗩, 𝗮𝗻𝗱 𝗼𝗻 𝘀𝗰𝗿𝗲𝗲𝗻𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗧𝗲𝘅𝗮𝘀 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗻𝗼𝘄 𝗮𝗻𝗱 𝗠𝗮𝗿𝗰𝗵 𝟯. »

A super PAC is spending millions of dollars against me leading up to the Texas primary. 🚨 This is a five-alarm fire. I’m not the establishment’s pick, and that’s exactly why this super PAC is lining up to take me out before the primary. That much money spent against me is burying our message — and with just days to go until March 3, 𝘸𝘦 𝘤𝘢𝘯’𝘵 𝘭𝘦𝘵 𝘵𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯. 𝗜𝗻 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝘀𝗽𝗿𝗶𝗻𝘁, 𝘄𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝗰𝗮𝗻’𝘁 𝗮𝗳𝗳𝗼𝗿𝗱 𝘁𝗼 𝗴𝗲𝘁 𝗼𝘂𝘁𝘀𝗽𝗲𝗻𝘁 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀. 𝗥𝘂𝘀𝗵 $𝟱, $𝟮𝟱, 𝗼𝗿 $𝟱𝟬 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗯𝘂𝗶𝗹𝗱 𝗼𝘂𝗿 𝘄𝗮𝗿𝗰𝗵𝗲𝘀𝘁 𝘀𝗼 𝘄𝗲 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗺𝘆 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱, 𝗼𝗻 𝗧𝗩, 𝗮𝗻𝗱 𝗼𝗻 𝘀𝗰𝗿𝗲𝗲𝗻𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗧𝗲𝘅𝗮𝘀 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗻𝗼𝘄 𝗮𝗻𝗱 𝗠𝗮𝗿𝗰𝗵 𝟯. »

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	47.0/100
Spend / Reach / Long. / Eff.	38.3 · 80.0 · 3.9 · 65.9
Spend range	USD 1,500–1,999
Impressions	125,000 – 149,999
CPM (≈ $/1k impr)	USD 12.72
Est. audience size	—
Days live	15 (2026-02-17 → 2026-03-04)
Created	2026-02-17
Creative variants	2 body · 2 headline
Platforms	facebook, instagram
Languages	en
Candidate	TX — Jasmine Crockett
Surfaced by	“senate:Jasmine Crockett”

🧠 AI analysis

Issue	democracy elections
Framing	positive candidate
Message type	fundraising
Emotional appeal	urgency
Production tier	semi pro
Who pictured	candidate
Symbols	none
Call to action	donate
Standout element	Poll graphic showing Crockett beating Paxton head-to-head while trailing generic Democrat ballot, creating electability tension
Tactic	The ad weaponizes favorable poll numbers as proof of viability while framing a super PAC attack as validation of outsider status, creating urgency to donate before the primary deadline.

Where it ran (delivery by region)

Texas	22.1%
California	7.5%
Florida	4.8%
New York	4.4%
Illinois	3.9%
Ohio	3.6%
Michigan	3.4%

Who saw it (delivery)

18-24 · female	0.4%
45-54 · male	9.7%
65+ · male	7.3%
65+ · female	12.1%
55-64 · unknown	0.2%
55-64 · male	7.7%
55-64 · female	12.1%
45-54 · unknown	0.3%
45-54 · female	14.9%
18-24 · male	0.3%
35-44 · unknown	0.4%
35-44 · male	10.0%
35-44 · female	14.9%
25-34 · unknown	0.2%
25-34 · male	4.0%
25-34 · female	5.4%
18-24 · unknown	0.0%
65+ · unknown	0.2%