Chris Pappas US Inactive
Chris Pappas for Senate
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Ad copy
Hey, it’s Chris. I wanted to share an update on our race: We are officially tied with John Sununu. But I’ve won tough races before, so I know we can take the lead if we have a strong team standing alongside us. Will you make a donation today and help us keep up the fight?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.4/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 69.3 · 10.5 · 54.6 |
| Spend range | USD 2,500–2,999 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 57.88 |
| Est. audience size | — |
| Days live | 39 (2026-01-29 → 2026-03-09) |
| Created | 2026-01-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chris Pappas |
| Surfaced by | “senate:Chris Pappas” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | selfie-style direct-to-camera video with bold orange DONATE NOW button dominating the lower frame |
| Tactic | The ad leverages a tied-race urgency framing combined with a personal, low-production selfie aesthetic to create authenticity and spur immediate small-dollar donations via ActBlue. |
Where it ran (delivery by region)
| New Hampshire | 56.1% |
| Massachusetts | 9.4% |
| California | 5.0% |
| Florida | 3.7% |
| New York | 2.7% |
| Maine | 2.1% |
| Vermont | 1.7% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 2.8% |
| 65+ · male | 21.4% |
| 65+ · female | 42.7% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.5% |
| 55-64 · female | 12.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.4% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.9% |
| 35-44 · female | 2.9% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.9% |
| 25-34 · female | 1.1% |
| 65+ · unknown | 0.8% |
