Janet Mills US Inactive
Mills for Maine
Graham Platner downplayed sexual assault
Democrat Graham Platner disavowed the comments in an interview with The Washington Post, saying, “I don’t want people to judge me off the dumbest thing I said on the internet 12 years ago.”
Ad copy
Graham Platner downplayed the challenges service members face in reporting sexual assault.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.1/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 87.0 · 5.5 · 65.4 |
| Spend range | USD 3,500–3,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 13.63 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 21 (2026-03-19 → 2026-04-09) |
| Created | 2026-03-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | veterans |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | military |
| Call to action | learn more |
| Standout element | Unflattering close-up of opponent paired with Washington Post credibility stamp accusing him of downplaying sexual assault |
| Tactic | The ad weaponizes borrowed credibility from The Washington Post to amplify a damaging character attack on Platner over a deeply sensitive issue affecting military service members, maximizing voter distrust. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.0% |
| 45-54 · male | 6.3% |
| 65+ · male | 13.4% |
| 65+ · female | 23.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.5% |
| 55-64 · female | 11.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 10.7% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.4% |
| 35-44 · male | 6.4% |
| 35-44 · female | 10.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 3.1% |
| 25-34 · female | 5.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.4% |
