Office of Congresswoman Julia Letlow
We strongly disagree with the U.S. Department of Veterans Affairs’ recommendation to close their medical facility in Alexandria. See our full response ⬇️
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| Overall score | 34.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 55.8 · 0.3 · 62.5 |
| Spend range | USD 200–299 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 19.96 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 2 (2022-03-15 → 2022-03-17) |
| Created | 2022-03-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | veterans |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | capitol statue, military, healthcare |
| Call to action | learn more |
| Standout element | Official press release format with 'FOR IMMEDIATE RELEASE' tag lends institutional credibility to the opposition stance |
| Tactic | The ad borrows the authority of a formal press release to frame Letlow as a fierce defender of veterans' healthcare, generating constituent trust and potential outrage toward the VA bureaucracy. |
| Louisiana | 100.0% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 4.3% |
| 25-34 · female | 3.3% |
| 35-44 · male | 10.6% |
| 65+ · male | 17.6% |
| 55-64 · male | 10.1% |
| 55-64 · female | 7.6% |
| 65+ · female | 18.3% |
| 45-54 · male | 9.2% |
| 45-54 · unknown | 0.1% |
| 25-34 · male | 11.1% |
| 18-24 · male | 2.3% |
| 45-54 · female | 4.8% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.4% |
| 55-64 · unknown | 0.0% |
| 65+ · unknown | 0.1% |