AMY MCGRATH FOR SENATE, INC.
As a retired veteran of the U.S. Army Nurse Corps, I was understandably upset to hear that President Trump considers veterans and active duty service members “losers and suckers,” with
McConnell was silent when American service members were called “losers and suckers.” We deserve a senator who will defend those who’ve served.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 38.4/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 61.7 · 5.0 · 61.0 |
| Spend range | USD 500–599 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 24.42 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 19 (2020-10-15 → 2020-11-03) |
| Created | 2020-10-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | veterans |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice replacing the actual ad creative |
| Tactic | The ad leverages veteran outrage over McConnell's silence on troops being called 'losers and suckers' to drive contrast, but was removed for disclaimer non-compliance, making the removal notice itself the only visible content. |
| Kentucky | 97.1% |
| Indiana | 2.9% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 7.1% |
| 18-24 · male | 0.3% |
| 65+ · unknown | 0.2% |
| 18-24 · female | 0.7% |
| 55-64 · unknown | 0.2% |
| 25-34 · male | 2.4% |
| 35-44 · female | 4.5% |
| 65+ · male | 17.0% |
| 45-54 · unknown | 0.1% |
| 55-64 · male | 7.3% |
| 55-64 · female | 14.8% |
| 65+ · female | 32.9% |
| 45-54 · male | 6.1% |
| 35-44 · male | 4.1% |
| 25-34 · unknown | 0.0% |
| 25-34 · female | 2.0% |