πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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John Deaton for US Senate US Inactive

John Deaton for Senate Inc.

ad creative

DEFEAT WARREN

Chip in at least $5 to close the gap

Ad copy

🚨 Exciting News! 🚨 Recent polling shows that it's a single-digit race between me and Elizabeth Warren. Chip in to get my TV ads on the air right now!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score35.6/100
Spend / Reach / Long. / Eff.17.4 Β· 59.2 Β· 0.8 Β· 65.0
Spend rangeUSD 200–299
Impressions15,000 – 19,999
CPM (β‰ˆ $/1k impr)USD 14.26
Est. audience sizeβ€”
Days live4 (2024-10-11 β†’ 2024-10-15)
Created2024-10-11
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMA β€” John Deaton
Surfaced byβ€œsenate:John Deaton”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsus flag
Call to actiondonate
Standout elementBold red 'DONATE TODAY!' button-style banner against navy background with stars creates a stark urgency cue
TacticThe ad leverages a competitive polling surprise ('single-digit race') to create urgency and FOMO, driving donors to chip in before momentum is lost.

Where it ran (delivery by region)

California52.5%
New York47.5%

Who saw it (delivery)

35-44 Β· male 7.5%
45-54 Β· male 9.6%
55-64 Β· male 26.5%
65+ Β· male 56.4%

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