Cooper Victory Fund
The path to the Democratic Senate majority β and Republican accountability β runs through North Carolina. Donate $5 today to help us WIN.
The path to the Democratic Senate majority β and Republican accountability β runs through North Carolina. Donate $5 today to help us WIN.
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| Overall score | 53.0/100 |
| Spend / Reach / Long. / Eff. | 55.2 Β· 90.1 Β· 5.2 Β· 61.6 |
| Spend range | USD 8,000β8,999 |
| Impressions | 350,000 β 399,999 |
| CPM (β $/1k impr) | USD 22.67 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 20 (2026-01-13 β 2026-02-02) |
| Created | 2026-01-12 |
| Creative variants | 2 body Β· 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC β Roy Cooper |
| Surfaced by | βsenate:Roy Cooperβ |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Red-bathed, shadowy close-up of an unnamed Republican figure rendered nearly monstrous against a dark background |
| Tactic | Classic fear-and-anger fundraising tactic pairing a sinister opponent visual with a partisan accountability message to drive low-dollar donations from base voters. |
| North Carolina | 100.0% |
| 18-24 Β· female | 0.2% |
| 45-54 Β· male | 5.2% |
| 65+ Β· male | 9.6% |
| 65+ Β· female | 23.8% |
| 55-64 Β· unknown | 0.2% |
| 55-64 Β· male | 6.6% |
| 55-64 Β· female | 15.8% |
| 45-54 Β· unknown | 0.2% |
| 45-54 Β· female | 13.4% |
| 18-24 Β· male | 0.2% |
| 35-44 Β· unknown | 0.2% |
| 35-44 Β· male | 4.9% |
| 35-44 Β· female | 12.2% |
| 25-34 Β· unknown | 0.1% |
| 25-34 Β· male | 2.2% |
| 25-34 Β· female | 4.8% |
| 18-24 Β· unknown | 0.0% |
| 65+ Β· unknown | 0.4% |