πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Roy Cooper US Inactive

Cooper Victory Fund

ad creative

Republican Accountability

Republican Accountability

Ad copy

The path to the Democratic Senate majority β€” and Republican accountability β€” runs through North Carolina. Donate $5 today to help us WIN.
The path to the Democratic Senate majority β€” and Republican accountability β€” runs through North Carolina. Donate $5 today to help us WIN.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score53.0/100
Spend / Reach / Long. / Eff.55.2 Β· 90.1 Β· 5.2 Β· 61.6
Spend rangeUSD 8,000–8,999
Impressions350,000 – 399,999
CPM (β‰ˆ $/1k impr)USD 22.67
Est. audience size500,001 – 1,000,000
Days live20 (2026-01-13 β†’ 2026-02-02)
Created2026-01-12
Creative variants2 body Β· 2 headline
Platformsfacebook, instagram
Languagesen
CandidateNC β€” Roy Cooper
Surfaced byβ€œsenate:Roy Cooper”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actiondonate
Standout elementRed-bathed, shadowy close-up of an unnamed Republican figure rendered nearly monstrous against a dark background
TacticClassic fear-and-anger fundraising tactic pairing a sinister opponent visual with a partisan accountability message to drive low-dollar donations from base voters.

Where it ran (delivery by region)

North Carolina100.0%

Who saw it (delivery)

18-24 Β· female 0.2%
45-54 Β· male 5.2%
65+ Β· male 9.6%
65+ Β· female 23.8%
55-64 Β· unknown 0.2%
55-64 Β· male 6.6%
55-64 Β· female 15.8%
45-54 Β· unknown 0.2%
45-54 Β· female 13.4%
18-24 Β· male 0.2%
35-44 Β· unknown 0.2%
35-44 Β· male 4.9%
35-44 Β· female 12.2%
25-34 Β· unknown 0.1%
25-34 Β· male 2.2%
25-34 Β· female 4.8%
18-24 Β· unknown 0.0%
65+ Β· unknown 0.4%

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