TALARICO FOR TEXAS
$5. That’s the contribution amount I’m hoping you’ll make to our campaign to take back Texas today. $5 to take on the billionaire megadonors and their puppet politicians who want to defeat our movement. $5 to flip the Senate and take back our majority. I know $5 doesn’t seem like a lot, but when you contribute $5, and the next person who sees this ad does too, our collective people power will build the resources we need to win.
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| Overall score | 59.7/100 |
| Spend / Reach / Long. / Eff. | 83.0 · 100.0 · 6.3 · 49.6 |
| Spend range | USD 100,000–124,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 112.5 |
| Est. audience size | — |
| Days live | 24 (2026-05-30 → 2026-06-23) |
| Created | 2026-05-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — James Talarico |
| Surfaced by | “senate:James Talarico” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | bold '$5' low-bar ask repeated as a populist rallying cry in both copy and video caption |
| Tactic | The ultra-low $5 ask lowers the psychological barrier to entry while framing the donation as collective people power against billionaire elites, a classic grassroots fundraising contrast tactic. |
| Texas | 25.4% |
| California | 12.2% |
| New York | 5.1% |
| Florida | 4.8% |
| Illinois | 3.4% |
| Washington | 3.1% |
| Colorado | 2.6% |
| 18-24 · female | 0.7% |
| 45-54 · unknown | 0.2% |
| Unknown · male | 0.0% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.3% |
| 65+ · male | 11.1% |
| 65+ · female | 13.9% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 10.0% |
| 55-64 · female | 9.7% |
| 45-54 · male | 10.7% |
| 18-24 · male | 1.9% |
| 45-54 · female | 8.3% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 12.2% |
| 35-44 · female | 7.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 8.6% |
| 25-34 · female | 4.2% |
| 18-24 · unknown | 0.1% |
| Unknown · unknown | 0.0% |