📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

James Talarico US Inactive

James Talarico Campaign

ad creative

Stand with Texas Rep James Talarico

Ad copy

Texas Attorney General Ken Paxton just filed a lawsuit to remove me from public office. He’s trying to kick me out of office for breaking quorum with my House Democratic colleagues and stopping Trump’s redistricting power grab. But this seat doesn’t belong to him or to me — it belongs to the people. So here’s my message to Paxton: Come and take it. I’ll be fighting Paxton in court and doing everything I can to ensure all Texans have their voices heard in the democratic process. I’ll need a big team and lots of resources. If you’re with me, then click the link and add your name to show you have my back in this fight.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score57.9/100
Spend / Reach / Long. / Eff.71.2 · 100.0 · 2.5 · 57.8
Spend rangeUSD 35,000–39,999
Impressions1,000,000 – 0
CPM (≈ $/1k impr)USD 37.5
Est. audience size
Days live10 (2025-08-08 → 2025-08-18)
Created2025-08-08
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTX — James Talarico
Surfaced by“senate:James Talarico”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actionsign petition
Standout elementOpponent's name 'Ken Paxton' overlaid in bold white text on the candidate's chest, reframing the candidate as a fighter against a named villain
TacticThe ad weaponizes Paxton's lawsuit as a fundraising rallying cry, using the 'Come and take it' Texas cultural callback to turn a legal threat into a defiant show of strength that drives donations and list-building.

Where it ran (delivery by region)

Texas45.8%
California8.5%
Florida3.6%
New York2.9%
Colorado2.3%
Washington2.1%
Illinois2.1%

Who saw it (delivery)

18-24 · female 2.6%
45-54 · male 8.3%
65+ · male 6.7%
65+ · female 11.2%
55-64 · unknown 0.2%
55-64 · male 7.2%
55-64 · female 9.9%
45-54 · unknown 0.2%
45-54 · female 10.4%
18-24 · male 3.7%
35-44 · unknown 0.3%
35-44 · male 10.0%
35-44 · female 10.9%
25-34 · unknown 0.3%
25-34 · male 9.6%
25-34 · female 8.2%
18-24 · unknown 0.2%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Dan Osborn for Senate
NE — Dan Osborn 50d live
Colin Allred
TX — Colin Allred 29d live