📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Zach Wahls US Inactive

WAHLS FOR IOWA

ad creative

Election Years Can Change Everything

Election Years Can Change Everything

Ad copy

2026 is our chance to flip this seat in Iowa and shake things up in Washington by finally putting working families first. But, Zach Wahls is up against DC establishment and MAGA money. They’re not backing down because they know that he can win this race. Election years can change everything, and we need the resources to fight back. That’s why we’re asking you to donate whatever you can now and help fund real change.
2026 is our chance to flip this seat in Iowa and shake things up in Washington by finally putting working families first. But, Zach Wahls is up against DC establishment and MAGA money. They’re not backing down because they know that he can win this race. Election years can change everything, and we need the resources to fight back. That’s why we’re asking you to donate whatever you can now and help fund real change.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score34.5/100
Spend / Reach / Long. / Eff.11.9 · 55.8 · 4.1 · 66.3
Spend rangeUSD 100–199
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 11.96
Est. audience size
Days live16 (2026-01-15 → 2026-01-31)
Created2026-01-15
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateIA — Zach Wahls
Surfaced by“senate:Zach Wahls”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementNotes app screenshot aesthetic lending an intimate, unpolished authenticity to a fundraising ask
TacticThe ad uses a faux-personal Notes app format to create urgency and an underdog narrative, framing the donation as a fight against powerful outside money to motivate small-dollar donors.

Where it ran (delivery by region)

Iowa74.2%
California2.8%
Illinois1.8%
Minnesota1.6%
Florida1.5%
New York1.3%
Texas1.1%

Who saw it (delivery)

18-24 · female 0.4%
45-54 · male 4.2%
65+ · male 14.9%
65+ · female 31.8%
55-64 · unknown 0.3%
55-64 · male 6.0%
55-64 · female 14.4%
45-54 · unknown 0.2%
45-54 · female 10.2%
18-24 · male 0.3%
35-44 · unknown 0.3%
35-44 · male 3.9%
35-44 · female 8.1%
25-34 · unknown 0.1%
25-34 · male 1.5%
25-34 · female 2.9%
18-24 · unknown 0.0%
65+ · unknown 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live