📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mallory McMorrow US Inactive

Mallory McMorrow for Michigan

ad creative

Donate to Mallory McMorrow for U.S. Senate

Donate to Mallory McMorrow for U.S. Senate

Ad copy

Can you donate any amount right now? Why? We’re coming up on December 31st. It’s our close-of-books for the end of the year. This is our most important filing deadline ever. Mike Rogers and his billionaire MAGA buddies are pouring millions of dollars into his campaign. So this is where I need you. Step up, help us close out the end of the year strong. We can do this thing, Michigan.
Can you donate any amount right now? Why? We’re coming up on December 31st. It’s our close-of-books for the end of the year. This is our most important filing deadline ever. Mike Rogers and his billionaire MAGA buddies are pouring millions of dollars into his campaign. So this is where I need you. Step up, help us close out the end of the year strong. We can do this thing, Michigan.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.1/100
Spend / Reach / Long. / Eff.49.0 · 78.0 · 4.7 · 56.9
Spend rangeUSD 4,500–4,999
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 42.22
Est. audience size
Days live18 (2025-12-15 → 2026-01-02)
Created2025-12-14
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Mallory Mcmorrow
Surfaced by“senate:Mallory Mcmorrow”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate smiling warmly in winter snow with bold yellow-highlighted name subtitle creating an intimate, grassroots video feel
TacticCreates urgency through a hard year-end deadline while framing the opponent as a tool of billionaire MAGA money, positioning the donor as the equalizer against dark money.

Where it ran (delivery by region)

Michigan38.9%
California8.5%
New York4.4%
Illinois3.9%
Florida2.9%
Texas2.7%
Massachusetts2.7%

Who saw it (delivery)

18-24 · female 1.0%
45-54 · male 8.5%
65+ · male 25.2%
65+ · female 16.5%
55-64 · unknown 0.3%
55-64 · male 12.2%
55-64 · female 8.1%
45-54 · unknown 0.2%
45-54 · female 5.2%
18-24 · male 1.2%
35-44 · unknown 0.2%
35-44 · male 7.2%
35-44 · female 5.6%
25-34 · unknown 0.1%
25-34 · male 4.4%
25-34 · female 3.7%
18-24 · unknown 0.1%
65+ · unknown 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live