📌 The Swipe File

Mallory McMorrow US Inactive

Mallory McMorrow for Michigan

I’m the only Democrat who can beat Mike Rogers.

I’m the only Democrat who can beat Mike Rogers.

Ad copy

Hey, it's Mallory McMorrow, and I've got some good news. The latest poll shows that I'm the only Democrat running who can beat Mike Rogers in next year's election. That's great news, but it comes with a downside, because it means that I am Republicans' number one target. They're going to come at me with all they got. There are already over $10 million funneling into the state from the likes of the DeVosses, a Texas oil baron billionaire, and pro-life groups to try to take this Senate seat. We can't let it happen. We need to be ready, and I'm asking for your support today. Thank you for being on this team. Together, we're going to win.

Hey, it's Mallory McMorrow, and I've got some good news. The latest poll shows that I'm the only Democrat running who can beat Mike Rogers in next year's election. That's great news, but it comes with a downside, because it means that I am Republicans' number one target. They're going to come at me with all they got. There are already over $10 million funneling into the state from the likes of the DeVosses, a Texas oil baron billionaire, and pro-life groups to try to take this Senate seat. We can't let it happen. We need to be ready, and I'm asking for your support today. Thank you for being on this team. Together, we're going to win.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	55.8/100
Spend / Reach / Long. / Eff.	59.4 · 81.7 · 29.8 · 52.4
Spend range	USD 10,000–14,999
Impressions	150,000 – 174,999
CPM (≈ $/1k impr)	USD 76.92
Est. audience size	—
Days live	109 (2025-10-16 → 2026-02-02)
Created	2025-10-16
Creative variants	2 body · 2 headline
Platforms	facebook, instagram
Languages	en
Candidate	MI — Mallory Mcmorrow
Surfaced by	“senate:Mallory Mcmorrow”

🧠 AI analysis

Issue	democracy elections
Framing	positive candidate
Message type	fundraising
Emotional appeal	urgency
Production tier	diy amateur
Who pictured	candidate
Symbols	none
Call to action	donate
Standout element	Casual selfie-style video creating an intimate, direct-to-voter confession feel
Tactic	Leverages electability polling data combined with underdog urgency — 'I can win but I'm under attack' — to trigger donor fear and compel immediate financial support.

Where it ran (delivery by region)

Michigan	30.0%
California	9.7%
New York	5.0%
Illinois	3.9%
Florida	3.9%
Washington	3.2%
Texas	3.0%

Who saw it (delivery)

18-24 · female	0.4%
45-54 · male	6.0%
65+ · male	29.0%
65+ · female	24.3%
55-64 · unknown	0.3%
55-64 · male	12.1%
55-64 · female	10.2%
45-54 · unknown	0.2%
45-54 · female	4.9%
18-24 · male	0.5%
35-44 · unknown	0.1%
35-44 · male	3.8%
35-44 · female	3.6%
25-34 · unknown	0.1%
25-34 · male	2.1%
25-34 · female	1.7%
18-24 · unknown	0.0%
65+ · unknown	0.6%