THE MARKEY COMMITTEE
I’ll be frank with you: our opponent outraised us last FEC deadline, with dark money pouring in behind him. If everyone here chipped in $5 or $10, we'd be well on our way to closing the gap. Can you donate today?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 40.8/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 66.9 · 1.1 · 54.3 |
| Spend range | USD 2,000–2,499 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 59.99 |
| Est. audience size | — |
| Days live | 5 (2026-06-26 → 2026-07-01) |
| Created | 2026-06-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | candidate speaking directly to camera in casual white shirt evoking intimacy and authenticity |
| Tactic | The ad uses a 'frank talk' urgency tactic — framing a fundraising gap as an immediate threat from dark money to trigger small-dollar donor response via fear of losing. |
| Massachusetts | 72.5% |
| California | 3.5% |
| New York | 2.9% |
| New Hampshire | 2.0% |
| Florida | 1.5% |
| Connecticut | 1.4% |
| Rhode Island | 1.2% |
| 18-24 · female | 0.9% |
| 45-54 · male | 3.2% |
| 65+ · unknown | 0.8% |
| 65+ · male | 25.4% |
| 65+ · female | 37.7% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.2% |
| 55-64 · female | 9.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.9% |
| 18-24 · male | 1.9% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.9% |
| 35-44 · female | 2.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 3.2% |
| 25-34 · female | 2.0% |
| 18-24 · unknown | 0.1% |
| Unknown · female | 0.0% |