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Mallory McMorrow US Inactive

Mallory McMorrow for Michigan

ad creative

Your donations add up

Your donations add up

Ad copy

FEC reports just dropped. My GOP opponent outraised us last quarter, raising over $2 million. Punchbowl News said “Michigan is the rare bright spot for the GOP. Mike Rogers reported raising $2.2 million.” This isn’t a drill. We need to make up this gap in fundraising and make sure my opponent doesn’t outraise us again. Will you rush a contribution now to help us catch up? We knew this could happen. We knew Donald Trump’s endorsement would open the floodgates for Rogers’ fundraising. It’s a signal to billionaire MAGA donors that Rogers is Trump’s guy. Now the big checks are rolling in. It’s not all bad news. Polling shows I can beat Mike Rogers — and that I am the ONLY Democrat in this race who can. But we can only do that if we have the money to run a strong enough campaign - which means getting to every corner of this state, across both peninsulas, to reach every single voter. Michigan could be the most competitive Senate race in the country. And it’s projected to be among the most expensive. I know a donation of $5 might not sound like much compared to the gobs of cash that MAGA millionaires can throw at Mike Rogers. But with everyone together, your donations add up. We can take them on. And we will win. IF we work together. So I’m asking for your support. Please make a contribution of $5 to send a message to Rogers and his MAGA billionaire backers. Thank you, Mallory
FEC reports just dropped. My GOP opponent outraised us last quarter, raising over $2 million. Punchbowl News said “Michigan is the rare bright spot for the GOP. Mike Rogers reported raising $2.2 million.” This isn’t a drill. We need to make up this gap in fundraising and make sure my opponent doesn’t outraise us again. Will you rush a contribution now to help us catch up? We knew this could happen. We knew Donald Trump’s endorsement would open the floodgates for Rogers’ fundraising. It’s a signal to billionaire MAGA donors that Rogers is Trump’s guy. Now the big checks are rolling in. It’s not all bad news. Polling shows I can beat Mike Rogers — and that I am the ONLY Democrat in this race who can. But we can only do that if we have the money to run a strong enough campaign - which means getting to every corner of this state, across both peninsulas, to reach every single voter. Michigan could be the most competitive Senate race in the country. And it’s projected to be among the most expensive. I know a donation of $5 might not sound like much compared to the gobs of cash that MAGA millionaires can throw at Mike Rogers. But with everyone together, your donations add up. We can take them on. And we will win. IF we work together. So I’m asking for your support. Please make a contribution of $5 to send a message to Rogers and his MAGA billionaire backers. Thank you, Mallory

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Performance proxies

Overall score49.4/100
Spend / Reach / Long. / Eff.52.4 · 81.7 · 6.3 · 57.3
Spend rangeUSD 6,000–6,999
Impressions150,000 – 174,999
CPM (≈ $/1k impr)USD 40.0
Est. audience size
Days live24 (2025-10-21 → 2025-11-14)
Created2025-10-21
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Mallory Mcmorrow
Surfaced by“senate:Mallory Mcmorrow”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementDark navy text-card framing the FEC fundraising gap as an emergency alarm with explicit $5 ask to counter MAGA millionaires
TacticClassic urgency-gap fundraising tactic: leverages FEC disclosure data and a named news quote to make the money disparity feel like an existential threat, lowering the donation barrier with a specific $5 ask to maximize grassroots participation.

Where it ran (delivery by region)

Michigan58.5%
California5.2%
New York3.3%
Illinois3.2%
Ohio2.0%
Washington1.9%
Massachusetts1.9%

Who saw it (delivery)

18-24 · female 0.7%
45-54 · male 5.8%
65+ · male 18.0%
65+ · female 24.8%
55-64 · unknown 0.3%
55-64 · male 7.8%
55-64 · female 12.0%
45-54 · unknown 0.2%
45-54 · female 7.8%
18-24 · male 0.8%
35-44 · unknown 0.2%
35-44 · male 5.7%
35-44 · female 8.7%
25-34 · unknown 0.1%
25-34 · male 2.9%
25-34 · female 3.7%
18-24 · unknown 0.0%
65+ · unknown 0.6%

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