DEAN FOR ILLINOIS
I am running for US Senate because I am terrified for my kids’ futures. Our government is failing to solve problems and has become non-functional. But real futures are at stake: Mine, Yours, Your Kids, and My Kids. We need to send a disrupter to the Senate who will make the place function again. On March 17, vote to disrupt our failing government. Vote Jonathan Dean for US Senate. To view the full video and learn more, visit: dean4il.com
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| Overall score | 29.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 49.2 · 0.3 · 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 7.62 |
| Est. audience size | — |
| Days live | 2 (2026-03-06 → 2026-03-08) |
| Created | 2026-03-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Jonathan Dean |
| Surfaced by | “senate:Jonathan Dean” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family |
| Call to action | vote |
| Standout element | candidate standing with young children on a rocky riverbank beneath mountain scenery, evoking a father's fear for the next generation |
| Tactic | The ad leverages parental fear and personal authenticity — framing the candidate as an everyday dad terrified for his kids' futures — to position him as a relatable outsider disruptor rather than a politician. |
| Illinois | 90.7% |
| Indiana | 6.9% |
| Wisconsin | 1.9% |
| Michigan | 0.5% |
| 18-24 · female | 0.4% |
| 45-54 · male | 5.2% |
| 65+ · male | 18.5% |
| 65+ · female | 33.0% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 10.6% |
| 55-64 · female | 11.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.5% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 5.5% |
| 35-44 · female | 3.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 3.4% |
| 25-34 · female | 1.4% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.5% |