LYNCH FOR SENATE
"Tell Donald Trump to go to hell." Lindsey Graham said that when it was politically convenient. Today, he wraps himself in Trump's endorsement because that's politically convenient too. That's the story of Lindsey Graham's career. Not conviction. Convenience. Not principle. Survival. For 30 years, whenever Washington and South Carolina wanted different things, Lindsey chose Washington. On June 9, South Carolina gets a choice too. Let's return the favor.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 36.2/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 61.7 · 0.6 · 70.7 |
| Spend range | USD 100–199 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 6.64 |
| Est. audience size | — |
| Days live | 3 (2026-06-08 → 2026-06-11) |
| Created | 2026-06-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Mark Lynch |
| Surfaced by | “senate:Mark Lynch” |
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | us flag |
| Call to action | vote |
| Standout element | Lindsey Graham caught mid-speech in front of the American flag with a damning caption freeze-frame used as the video thumbnail |
| Tactic | The ad weaponizes Graham's own words against him, using a hypocrisy narrative — 'not conviction, convenience' — to frame him as a self-serving career politician and motivate primary voters to reject him. |
| South Carolina | 100.0% |
| 18-24 · female | 2.9% |
| 45-54 · male | 11.4% |
| 65+ · male | 8.6% |
| 65+ · female | 10.8% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 12.2% |
| 55-64 · female | 8.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.8% |
| 18-24 · male | 10.0% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 10.5% |
| 35-44 · female | 3.9% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 12.5% |
| 25-34 · female | 3.5% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.1% |