Mallory McMorrow for Michigan
Can you make a $5 donation to my campaign for US Senate right now? Here’s why: This is a tossup. It's going to be one of the most expensive Senate races in the entire country. And Donald Trump and the Republicans think they have this one in the bag. We gotta send them packing, and it's gonna take all of us coming together to raise the resources that we need to run all the way through the tape next November. Are you with me?
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| Overall score | 49.4/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 75.1 · 20.7 · 58.9 |
| Spend range | USD 2,500–2,999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 32.35 |
| Est. audience size | — |
| Days live | 76 (2025-11-18 → 2026-02-02) |
| Created | 2025-11-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in autumn outdoors setting, conveying authentic grassroots energy |
| Tactic | Low-dollar fundraising ask leverages underdog urgency framing — positioning the race as a tossup that Republicans are overconfident about — to motivate small donors with a clear $5 entry point and rallying call. |
| Michigan | 31.8% |
| California | 10.1% |
| New York | 4.9% |
| Illinois | 4.2% |
| Florida | 3.6% |
| Texas | 3.2% |
| Washington | 3.0% |
| 18-24 · female | 1.9% |
| 45-54 · male | 6.9% |
| 65+ · unknown | 0.5% |
| 65+ · male | 20.4% |
| 65+ · female | 17.7% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 10.5% |
| 55-64 · female | 9.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 6.4% |
| 18-24 · male | 1.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 6.3% |
| 35-44 · female | 7.4% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 4.6% |
| 25-34 · female | 4.8% |
| 18-24 · unknown | 0.2% |
| Unknown · male | 0.0% |