JOHN DEATON FOR SENATE INC.
June 16. No filters. No handlers. No scripted town hall. Just the debate Massachusetts deserves.
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| Overall score | 46.4/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 78.0 · 5.8 · 66.9 |
| Spend range | USD 1,000–1,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 11.11 |
| Est. audience size | — |
| Days live | 22 (2026-05-26 → 2026-06-17) |
| Created | 2026-05-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | none |
| Standout element | Massive distressed 'DEBATE' typography splitting a blue-vs-red dueling backdrop behind the two candidates |
| Tactic | The 'no filters, no handlers, no scripted town hall' framing positions Deaton as a straight-talking outsider challenger and subtly frames Moulton as the establishment candidate while driving tune-in awareness for the debate. |
| Massachusetts | 100.0% |
| 25-34 · female | 13.8% |
| 55-64 · female | 6.6% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.1% |
| 65+ · male | 9.4% |
| 65+ · female | 11.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.6% |
| 45-54 · unknown | 0.1% |
| 25-34 · male | 22.0% |
| 45-54 · male | 7.6% |
| 45-54 · female | 5.0% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 9.4% |
| 35-44 · female | 5.4% |
| 25-34 · unknown | 0.6% |
| Unknown · male | 0.0% |