FRIENDS OF SHERROD BROWN
Add your name to help us win in Ohio and defend the Senate!
Hereโs the truth: Sherrod Brownโs race in Ohio is KEY to Senate control. But Cook Political Report says itโs a Toss Up, and CNN just ranked this seat as one of the most likely to flip red. If weโre going to prove the pundits wrong and save our Senate majority, we need the full force of this team behind Sherrod. ๐๐จ ๐ฉ๐ฅ๐๐๐ฌ๐, ๐ฐ๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐๐ง๐๐จ๐ซ๐ฌ๐ ๐จ๐ฎ๐ซ ๐ซ๐๐๐ฅ๐๐๐ญ๐ข๐จ๐ง ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐๐๐จ๐ซ๐ ๐ฆ๐ข๐๐ง๐ข๐ ๐ก๐ญ?
โ View in Meta Ad Library (the live creative โ image/video/layout)
| Overall score | 58.2/100 |
| Spend / Reach / Long. / Eff. | 50.6 ยท 83.1 ยท 39.7 ยท 59.6 |
| Spend range | USD 5,000โ5,999 |
| Impressions | 175,000 โ 199,999 |
| CPM (โ $/1k impr) | USD 29.33 |
| Est. audience size | โ |
| Days live | 145 (2023-04-19 โ 2023-09-11) |
| Created | 2023-04-19 |
| Creative variants | 1 body ยท 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH โ Sherrod Brown |
| Surfaced by | โsenate:Sherrod Brownโ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Bold red 'ADD YOUR NAME' button overlaid on candidate photo creates hard deadline urgency |
| Tactic | Classic list-building urgency tactic using a fabricated midnight deadline combined with credible third-party citations (Cook, CNN) to manufacture scarcity and drive grassroots endorsement sign-ups. |
| Ohio | 25.1% |
| Pennsylvania | 5.1% |
| New York | 5.0% |
| Michigan | 5.0% |
| Florida | 4.7% |
| California | 3.5% |
| Illinois | 3.3% |
| 55-64 ยท unknown | 0.3% |
| 65+ ยท unknown | 0.8% |
| 18-24 ยท female | 0.2% |
| 35-44 ยท male | 1.1% |
| 25-34 ยท female | 0.7% |
| 45-54 ยท female | 3.4% |
| 45-54 ยท male | 2.4% |
| 55-64 ยท male | 8.4% |
| 55-64 ยท female | 12.2% |
| 25-34 ยท unknown | 0.1% |
| 65+ ยท female | 43.6% |
| 65+ ยท male | 24.5% |
| 25-34 ยท male | 0.6% |
| 18-24 ยท male | 0.2% |
| 35-44 ยท female | 1.2% |
| 35-44 ยท unknown | 0.1% |
| 18-24 ยท unknown | 0.0% |
| 45-54 ยท unknown | 0.1% |