๐Ÿ“Œ The Swipe File

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Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

ad creative

11:59 p.m. Deadline | Endorse Sherrod Brown!

Add your name to help us win in Ohio and defend the Senate!

Ad copy

Hereโ€™s the truth: Sherrod Brownโ€™s race in Ohio is KEY to Senate control. But Cook Political Report says itโ€™s a Toss Up, and CNN just ranked this seat as one of the most likely to flip red. If weโ€™re going to prove the pundits wrong and save our Senate majority, we need the full force of this team behind Sherrod. ๐’๐จ ๐ฉ๐ฅ๐ž๐š๐ฌ๐ž, ๐ฐ๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐ž๐ง๐๐จ๐ซ๐ฌ๐ž ๐จ๐ฎ๐ซ ๐ซ๐ž๐ž๐ฅ๐ž๐œ๐ญ๐ข๐จ๐ง ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐ฆ๐ข๐๐ง๐ข๐ ๐ก๐ญ?

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score58.2/100
Spend / Reach / Long. / Eff.50.6 ยท 83.1 ยท 39.7 ยท 59.6
Spend rangeUSD 5,000โ€“5,999
Impressions175,000 โ€“ 199,999
CPM (โ‰ˆ $/1k impr)USD 29.33
Est. audience sizeโ€”
Days live145 (2023-04-19 โ†’ 2023-09-11)
Created2023-04-19
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOH โ€” Sherrod Brown
Surfaced byโ€œsenate:Sherrod Brownโ€

๐Ÿง  AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actionsign petition
Standout elementBold red 'ADD YOUR NAME' button overlaid on candidate photo creates hard deadline urgency
TacticClassic list-building urgency tactic using a fabricated midnight deadline combined with credible third-party citations (Cook, CNN) to manufacture scarcity and drive grassroots endorsement sign-ups.

Where it ran (delivery by region)

Ohio25.1%
Pennsylvania5.1%
New York5.0%
Michigan5.0%
Florida4.7%
California3.5%
Illinois3.3%

Who saw it (delivery)

55-64 ยท unknown 0.3%
65+ ยท unknown 0.8%
18-24 ยท female 0.2%
35-44 ยท male 1.1%
25-34 ยท female 0.7%
45-54 ยท female 3.4%
45-54 ยท male 2.4%
55-64 ยท male 8.4%
55-64 ยท female 12.2%
25-34 ยท unknown 0.1%
65+ ยท female 43.6%
65+ ยท male 24.5%
25-34 ยท male 0.6%
18-24 ยท male 0.2%
35-44 ยท female 1.2%
35-44 ยท unknown 0.1%
18-24 ยท unknown 0.0%
45-54 ยท unknown 0.1%

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