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Mallory McMorrow US Inactive

Mallory McMorrow for Michigan

ad creative

Donate before the FEC fundraising deadline

Ad copy

Before my official FEC fundraising deadline, please make a donation of any amount to my campaign. The latest poll shows that I’m the only Democratic candidate who’s got a clear shot of beating Mike Rogers next year in the general election. What we know is that winning is not going to come easy. There is a super PAC supporting Rogers that raised $5 million last quarter alone, entirely funded by one guy, a Texas oil baron billionaire. It’s only a matter of time before they turn all of these money spigots on negative attack ads against me. Together, we have won tough races before. When I ran for office for the first time in 2018, I ran against a Republican incumbent in a Republican district. He had won by 16 points in 2014. In 2018, I beat him by four points: a 20-point swing in a single cycle. How did we do it? Exactly what we’re doing right now: getting out, meeting as many people as possible, grabbing a beer, sitting down, having conversations, and getting to know you. I am not taking a dime of corporate PAC donations. Zero. That means I need you. Before my official FEC end-of-quarter fundraising deadline, I hope you’ll join our campaign and donate $5. Winning is not going to come easy. There’s a super PAC supporting Rogers that raised $5 million last quarter alone, entirely funded by one guy, a Texas oil baron billionaire. With MAGA billionaires pouring money into Michigan to back Mike Rogers, I’m going to need your support. It’s only a matter of time before they turn all of these money spigots into negative attack ads on me. If you have it in your budget, please donate to my campaign today. So that we won’t be surprised when the attack ads come, we’ll be ready.

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Performance proxies

Overall score53.8/100
Spend / Reach / Long. / Eff.65.7 · 92.5 · 0.8 · 56.0
Spend rangeUSD 20,000–24,999
Impressions450,000 – 499,999
CPM (≈ $/1k impr)USD 47.37
Est. audience size500,001 – 1,000,000
Days live4 (2025-09-23 → 2025-09-27)
Created2025-09-23
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Mallory Mcmorrow
Surfaced by“senate:Mallory Mcmorrow”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsmoney cash
Call to actiondonate
Standout elementSide-by-side poll graphic with candidate headshots and bold percentage numbers creating a neck-and-neck horse-race visual
TacticThe ad leverages an electability argument backed by poll numbers to trigger urgency-driven donations before a hard FEC deadline, framing the ask around David-vs-Goliath fundraising pressure from a billionaire-backed super PAC.

Where it ran (delivery by region)

Michigan22.6%
California10.0%
New York5.6%
Illinois4.4%
Texas4.0%
Florida3.8%
Massachusetts3.4%

Who saw it (delivery)

18-24 · female 1.0%
45-54 · male 6.6%
65+ · male 11.6%
65+ · female 18.4%
55-64 · unknown 0.2%
55-64 · male 7.8%
55-64 · female 13.7%
45-54 · unknown 0.2%
45-54 · female 10.3%
18-24 · male 1.7%
35-44 · unknown 0.2%
35-44 · male 7.2%
35-44 · female 10.4%
25-34 · unknown 0.1%
25-34 · male 5.0%
25-34 · female 5.1%
18-24 · unknown 0.0%
65+ · unknown 0.4%

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