Chris Pappas for Senate
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🚨BREAKING: Multiple polls show our campaign TIED with John Sununu. 🚨 National Republicans and their dark money allies already see this as one of their best chances to flip a Senate seat. If they take New Hampshire, Democrats have no shot at winning back the majority. This race is way too close for comfort. But we’ve won tough races before – with the support of a strong grassroots movement of people like you. Will you chip in $5, $10, or whatever you can today to defend this Senate seat? Let’s fight with everything we have to hold New Hampshire and help Democrats win control of the Senate to provide a check in Washington.
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| Overall score | 40.1/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 59.2 · 11.8 · 48.6 |
| Spend range | USD 2,000–2,499 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 128.55 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 44 (2026-01-13 → 2026-02-26) |
| Created | 2026-01-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chris Pappas |
| Surfaced by | “senate:Chris Pappas” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Side-by-side candidate comparison with Sununu in ominous red-tinted photo vs. Pappas in clean blue, marked with an X and a checkmark respectively |
| Tactic | Classic tied-race urgency fundraising tactic using polling data and dark-money threat framing to manufacture FOMO and drive small-dollar donations. |
| New Hampshire | 37.1% |
| Massachusetts | 8.5% |
| California | 7.5% |
| Florida | 4.7% |
| New York | 4.1% |
| Illinois | 2.5% |
| New Jersey | 2.3% |
| 18-24 · female | 0.1% |
| 45-54 · male | 2.2% |
| 65+ · male | 27.8% |
| 65+ · female | 47.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.6% |
| 55-64 · female | 8.5% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.1% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 1.2% |
| 35-44 · female | 2.1% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.6% |
| 25-34 · female | 0.6% |
| 65+ · unknown | 1.0% |