Brian Bengs for South Dakota US Inactive
Brian Bengs for South Dakota
Ad copy
Gas has hit $4/gallon here in Hot Springs, up nearly $1.50 from late February. America can’t afford a Washington that keeps sending billions of taxpayer dollars abroad while doing nothing to make life more affordable for folks here at home.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 66.9 · 7.2 · 74.5 |
| Spend range | USD 100–199 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 3.99 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 27 (2026-05-05 → 2026-06-01) |
| Created | 2026-05-05 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | money cash |
| Call to action | none |
| Standout element | side-by-side Phillips 66 price signs showing dramatic gas price increase from $2.64 to $3.99 |
| Tactic | Uses hyperlocal, tangible evidence of inflation — real gas station photos from Hot Springs — to convert abstract economic frustration into visceral, relatable anger at Washington spending priorities. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 45-54 · female | 30.6% |
| 55-64 · female | 31.7% |
| 65+ · female | 37.7% |
