📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dr. Roger Marshall US Inactive

KANSANS FOR MARSHALL

ad creative

End of Month Deadline >>

End of Month Deadline >>

Rush donate now.

Rush donate now.

Ad copy

Chuck Schumer and the Democrats have raised $10 MILLION to defeat me in Kansas — and if they win here, they win the U.S. Senate. I need YOU to stand with me to defend OUR Senate majority. Donate NOW >>>
Chuck Schumer and the Democrats have raised $10 MILLION to defeat me in Kansas — and if they win here, they win the U.S. Senate. I need YOU to stand with me to defend OUR Senate majority. Donate NOW >>>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score40.0/100
Spend / Reach / Long. / Eff.38.3 · 65.4 · 1.1 · 55.1
Spend rangeUSD 1,500–1,999
Impressions30,000 – 34,999
CPM (≈ $/1k impr)USD 53.83
Est. audience size
Days live5 (2020-08-27 → 2020-09-01)
Created2020-08-27
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateKS — Roger Marshall
Surfaced by“senate:KS — Roger Marshall”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, medical
Symbolshealthcare, family
Call to actiondonate
Standout elementCandidate in doctor scrubs holding newborn twins juxtaposed with bold red 'END OF MONTH' deadline text
TacticClassic end-of-month fundraising urgency tactic pairing a sympathetic candidate image (doctor with babies) with a high-stakes financial threat from a named opponent to trigger immediate donor action.

Where it ran (delivery by region)

California10.0%
Texas9.8%
Kansas7.7%
Florida5.8%
New York3.4%
Missouri3.2%
Illinois3.1%

Who saw it (delivery)

35-44 · unknown 0.0%
45-54 · male 3.6%
18-24 · female 0.4%
45-54 · unknown 0.1%
65+ · unknown 0.6%
45-54 · female 4.5%
55-64 · male 10.3%
65+ · female 38.6%
55-64 · female 16.3%
25-34 · unknown 0.0%
65+ · male 19.6%
25-34 · female 0.9%
35-44 · male 1.5%
35-44 · female 1.4%
25-34 · male 1.2%
18-24 · male 0.7%
55-64 · unknown 0.2%
18-24 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live