๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
โ† back to library

Josh Turek US Inactive

Josh Turek for Iowa

ad creative

Iโ€™m not a millionaire

Ad copy

73 out of 100 U.S. Senators are millionaires. 3 out of the 4 U.S. Senate candidates in Iowa are millionaires, too. (๐—œโ€™๐—บ ๐—๐—ผ๐˜€๐—ต ๐—ง๐˜‚๐—ฟ๐—ฒ๐—ธ, ๐˜๐—ต๐—ฒ ๐—ผ๐—ป๐—ฒ ๐—ป๐—ผ๐—ป-๐—บ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป๐—ฎ๐—ถ๐—ฟ๐—ฒ.) I grew up working-class and disabled. Iโ€™m sick of silver-spoon politicians cutting safety nets to fund tax breaks for the richest. I have a lot of work to do for working families on Capitol Hill. But first I have to win in November. I canโ€™t fund my own campaign and I wonโ€™t accept a dime from corporate PACs. I need everyday Americans to help me take back control of our state and country, $2, $5, or $25 at a time. Will you make a grassroots donation today to elect a working-class son of Iowa to the U.S. Senate?

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score43.8/100
Spend / Reach / Long. / Eff.34.7 ยท 68.1 ยท 12.9 ยท 59.6
Spend rangeUSD 1,000โ€“1,499
Impressions40,000 โ€“ 44,999
CPM (โ‰ˆ $/1k impr)USD 29.4
Est. audience size100,001 โ€“ 500,000
Days live48 (2026-04-10 โ†’ 2026-05-28)
Created2026-04-10
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIA โ€” Josh Turek
Surfaced byโ€œsenate:Josh Turekโ€

๐Ÿง  AI analysis

Issueeconomy taxes
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actiondonate
Standout elementcandidate seated in wheelchair delivering direct-to-camera appeal with bold yellow-and-white 'THIS IS SERIOUS' subtitle
TacticThe ad leverages a powerful outsider contrast tactic โ€” positioning the candidate's working-class, disabled identity against a statistic-backed portrait of a millionaire Senate club to drive small-dollar fundraising urgency.

Where it ran (delivery by region)

Iowa100.0%

Who saw it (delivery)

18-24 ยท female 0.7%
45-54 ยท male 5.5%
65+ ยท male 8.7%
65+ ยท female 23.4%
55-64 ยท unknown 0.2%
55-64 ยท male 5.7%
55-64 ยท female 14.3%
45-54 ยท unknown 0.2%
45-54 ยท female 11.5%
18-24 ยท male 0.9%
35-44 ยท unknown 0.3%
35-44 ยท male 6.6%
35-44 ยท female 12.1%
25-34 ยท unknown 0.3%
25-34 ยท male 3.9%
25-34 ยท female 5.1%
18-24 ยท unknown 0.1%
65+ ยท unknown 0.5%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME โ€” Graham Platner 34d live
Graham Platner
ME โ€” Graham Platner 36d live
Sherrod Brown
OH โ€” Sherrod Brown 37d live
Raja Krishnamoorthi
IL โ€” S Krishnamoorthi 35d live
Graham Platner
ME โ€” Graham Platner 32d live
Raja Krishnamoorthi
IL โ€” S Krishnamoorthi 34d live
Dan Osborn
NE โ€” Dan Osborn 75d live
Graham Platner
ME โ€” Graham Platner 44d live