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Ed Markey US Inactive

THE MARKEY COMMITTEE

ad creative

Chip in before our FEC deadline >>

Rush a contribution now.

Ad copy

We’re falling a bit behind where we need to be before this FEC deadline ends. And that’s not great because Joe Kennedy is outraising us, and he just launched a $2.4 million television ad campaign. The only way we stand a chance if we continue to build a grassroots army unlike any Massachusetts has seen before. Can we count on you to rush a donation to our campaign?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score40.3/100
Spend / Reach / Long. / Eff.23.7 · 69.3 · 0.0 · 68.1
Spend rangeUSD 400–499
Impressions45,000 – 49,999
CPM (≈ $/1k impr)USD 9.46
Est. audience size
Days live1 (2020-06-29 → 2020-06-30)
Created2020-06-29
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMA — Ed Markey
Surfaced by“senate:Ed Markey”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate speaking directly to camera against lush green foliage with urgent FEC deadline text overlaid
TacticClassic urgency-scarcity fundraising tactic leveraging a real FEC deadline and the threat of being outspent by a named opponent to trigger immediate small-dollar donations.

Where it ran (delivery by region)

California19.0%
New York13.7%
Illinois4.7%
Washington4.7%
Pennsylvania4.0%
Texas3.4%
Maryland3.1%

Who saw it (delivery)

45-54 · unknown 0.1%
65+ · male 4.0%
55-64 · female 1.7%
55-64 · unknown 0.1%
18-24 · female 4.1%
65+ · female 2.2%
18-24 · unknown 0.5%
35-44 · female 4.4%
25-34 · unknown 1.3%
35-44 · unknown 0.5%
35-44 · male 15.0%
25-34 · male 31.4%
18-24 · male 14.3%
45-54 · male 4.5%
55-64 · male 3.6%
45-54 · female 1.9%
25-34 · female 10.3%
65+ · unknown 0.1%

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