John Deaton for Senate Inc.
We're building a campaign to win in November and need your help more than ever. Elizabeth Warren is the most divisive politician in the country. It's time to start working together again, and that starts with retiring Warren in November.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 38.5/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 63.8 · 1.7 · 62.5 |
| Spend range | USD 500–599 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 19.98 |
| Est. audience size | — |
| Days live | 7 (2024-04-12 → 2024-04-19) |
| Created | 2024-04-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | none |
| Standout element | Bold red background with large fundraising milestone stat framed as momentum proof |
| Tactic | The ad leverages a fundraising milestone as social proof of viability, pairing it with anti-Warren framing to motivate donors and followers by signaling the campaign is a credible threat to unseat her. |
| Massachusetts | 100.0% |
| 55-64 · unknown | 0.3% |
| 55-64 · female | 9.8% |
| 18-24 · male | 0.7% |
| 18-24 · female | 0.1% |
| 35-44 · female | 2.4% |
| 45-54 · female | 5.1% |
| 55-64 · male | 21.7% |
| 65+ · male | 19.6% |
| 65+ · female | 13.4% |
| 45-54 · unknown | 0.2% |
| 45-54 · male | 13.1% |
| 35-44 · male | 8.7% |
| 25-34 · male | 3.6% |
| 25-34 · female | 0.9% |
| 65+ · unknown | 0.4% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |