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Tom Willis WV US Inactive

Tom Willis Victory

ad creative

Tom Willis Discussing Capito Record in Weirton

Ad copy

After decades in Washington, Senator Shelley Moore Capito’s voting record shows a pattern of siding with D.C. insiders over West Virginia Republican voters. ❌ Capito supported Red Flag Gun Confiscation undermining the Second Amendment and due process rights (https://www.youtube.com/watch?v=HdxJCoYPlZs), ❌ Capito skipped the vote to keep biological males out of girls’ sports — effectively killing the measure (https://www.senate.gov/legislative/LIS/roll_call_votes/vote1191/vote_119_1_00100.htm), ❌ Capito voted to allow taxpayer-funded abortions (https://clerk.house.gov/Votes/2005216), ❌ Capito co-sponsored The RESTRICT Act to give the Biden administration broad power to censor Americans’ social media (https://www.congress.gov/bill/118th-congress/senate-bill/686/cosponsors), ❌ Capito is ranked as one of the highest members of Congress for insider stock trading (https://www.capitoltrades.com/politicians/C001047), ❌ Capito earned an “F” rating from FreedomWorks, CPAC, and Heritage Action — the same failing grade given to Nancy Pelosi, Senator Shelley Moore Capito has spent decades in Washington and has grown increasingly out of touch with West Virginians' values. I enjoyed sharing the reasons I’m running for office with the Hancock County Republican Executive Committee and my concerns about how Washington insiders have lost touch with the people they’re supposed to represent.

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Performance proxies

Overall score31.6/100
Spend / Reach / Long. / Eff.0.0 · 53.0 · 1.1 · 72.5
Spend range<USD 99
Impressions9,000 – 9,999
CPM (≈ $/1k impr)USD 5.21
Est. audience size100,001 – 500,000
Days live5 (2026-02-25 → 2026-03-02)
Created2026-02-25
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateWV — Tom Willis
Surfaced by“senate:Tom Willis”

🧠 AI analysis

Issueguns
Framingcontrast comparison
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturedcandidate, diverse crowd
Symbolsguns 2a
Call to actionnone
Standout elementRed X bullet points listing Capito's votes as betrayals of conservative values
TacticClassic primary challenger attack ad using a checklist of apostasy — framing the incumbent as a RINO who betrayed Second Amendment, women's sports, and pro-life voters to mobilize conservative base against her.

Where it ran (delivery by region)

West Virginia90.4%
Pennsylvania1.4%
Virginia1.2%
Maryland1.1%
Ohio1.0%
Florida1.0%
Kentucky0.7%

Who saw it (delivery)

18-24 · female 0.1%
18-24 · male 1.2%
25-34 · female 0.2%
25-34 · male 2.3%
35-44 · female 0.6%
35-44 · male 4.3%
35-44 · unknown 0.0%
45-54 · female 2.2%
45-54 · male 9.9%
45-54 · unknown 0.1%
55-64 · female 7.8%
55-64 · male 20.0%
55-64 · unknown 0.1%
65+ · female 22.2%
65+ · male 28.9%
65+ · unknown 0.1%

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