Roy Cooper US Inactive
Cooper For North Carolina
Roy Cooper: Make Health Care Cost Less
Roy Cooper: Make Health Care Cost Less
Ad copy
I’ll go after insurance companies that deny you treatment and rip you off.
I’ll go after insurance companies that deny you treatment and rip you off.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.6/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 83.1 · 6.1 · 70.7 |
| Spend range | USD 1,000–1,499 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 6.66 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 23 (2026-06-02 → 2026-06-25) |
| Created | 2026-06-02 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | healthcare |
| Call to action | learn more |
| Standout element | Bold populist promise to 'go after' insurance companies embedded directly in the ad copy as the lead hook |
| Tactic | The ad deploys a classic economic populism tactic — naming a villain (insurance companies) and positioning the candidate as a fighter-champion who will personally take action, driving anger-to-hope emotional conversion. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 14.1% |
| 45-54 · male | 6.3% |
| 65+ · male | 1.8% |
| 65+ · female | 1.7% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 3.5% |
| 55-64 · female | 2.7% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 5.0% |
| 18-24 · male | 11.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.5% |
| 35-44 · female | 9.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 17.4% |
| 25-34 · female | 15.9% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.0% |
