Scott Colom For Senate
Do Something. https://secure.actblue.com/donate/sbd-sc-fr-web
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 32.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 0.6 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | — |
| Days live | 3 (2025-10-17 → 2025-10-20) |
| Created | 2025-10-17 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MS — Scott Colom |
| Surfaced by | “senate:Scott Colom” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | donate |
| Standout element | Black-and-white image of a passionate speaker evoking civil rights era urgency, anchored by a Fannie Lou Hamer quote |
| Tactic | The ad leverages the moral authority of civil rights icon Fannie Lou Hamer to create urgency and shame passivity, driving donors to act via the blunt 'Do Something' call to action. |
| Mississippi | 100.0% |
| 18-24 · female | 0.6% |
| 45-54 · male | 6.8% |
| 65+ · male | 20.1% |
| 65+ · female | 30.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 13.3% |
| 55-64 · female | 13.1% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 4.8% |
| 18-24 · male | 0.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.7% |
| 35-44 · female | 2.8% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.2% |
| 25-34 · female | 1.3% |
| 65+ · unknown | 0.2% |