📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mark Warner VA US Inactive

FRIENDS OF MARK WARNER

ad creative

Reelect Mark Warner

Reelect Mark Warner

Chip in now >>

Chip in now >>

Ad copy

Trump had a meltdown in the Oval Office — and now his allied super PACs have their marching orders. I’m not worried about what he calls me, but I am worried about the flood of money coming our way. Can you chip in before midnight to help fight back?
Trump had a meltdown in the Oval Office — and now his allied super PACs have their marching orders. I’m not worried about what he calls me, but I am worried about the flood of money coming our way. Can you chip in before midnight to help fight back?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score43.0/100
Spend / Reach / Long. / Eff.46.5 · 69.3 · 3.9 · 52.2
Spend rangeUSD 3,500–3,999
Impressions45,000 – 49,999
CPM (≈ $/1k impr)USD 78.94
Est. audience size100,001 – 500,000
Days live15 (2025-10-21 → 2025-11-05)
Created2025-10-21
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateVA — Mark Warner
Surfaced by“senate:Mark Warner”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementCandidate speaking directly to camera in casual blue shirt beside US flag, projecting calm defiance against a named opponent meltdown
TacticThe ad uses a personal, confessional tone pairing Trump's 'meltdown' narrative with a midnight deadline to trigger urgency-driven small-dollar donations.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 1.8%
65+ · male 20.7%
65+ · female 51.2%
55-64 · unknown 0.2%
55-64 · male 5.2%
55-64 · female 13.2%
45-54 · unknown 0.1%
45-54 · female 3.4%
18-24 · male 0.1%
35-44 · unknown 0.0%
35-44 · male 0.7%
35-44 · female 1.3%
25-34 · unknown 0.0%
25-34 · male 0.4%
25-34 · female 0.6%
65+ · unknown 0.9%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live