SETH BODNAR FOR MONTANA
Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.
Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.
Can you stop scrolling for just a second? I’m Seth Bodnar, and I’m running for U.S. Senate in Montana. This race is already shaping up to be one of the most important in the country. That’s why the political establishment is already preparing to spend millions to elect Steve Daines’ hand-picked successor. But I’m running because I believe Montana deserves something different — leadership that isn’t tied to party bosses or the same insiders who trade political favors back and forth like candy. Leadership that puts the voices and needs of Montanans first. So, will you pitch in a few dollars to help us build the campaign it’ll take to win this November?
Can you stop scrolling for just a second? I’m Seth Bodnar, and I’m running for U.S. Senate in Montana. This race is already shaping up to be one of the most important in the country. That’s why the political establishment is already preparing to spend millions to elect Steve Daines’ hand-picked successor. But I’m running because I believe Montana deserves something different — leadership that isn’t tied to party bosses or the same insiders who trade political favors back and forth like candy. Leadership that puts the voices and needs of Montanans first. So, will you pitch in a few dollars to help us build the campaign it’ll take to win this November?
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| Overall score | 26.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 34.4 · 8.5 · 46.7 |
| Spend range | USD 200–299 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 166.39 |
| Est. audience size | — |
| Days live | 32 (2026-05-27 → active) |
| Created | 2026-05-27 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Seth Bodnar |
| Surfaced by | “senate:Seth Bodnar” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | military |
| Call to action | donate |
| Standout element | Selfie-style video shot inside a truck cab with a US flag hat, projecting everyday authenticity |
| Tactic | The pattern-interrupt 'stop scrolling' hook combined with a relatable DIY aesthetic is designed to build personal trust and convert attention into small-dollar donations by positioning Bodnar as an outsider against entrenched political power. |
| Montana | 29.8% |
| California | 8.8% |
| Washington | 4.7% |
| Florida | 4.6% |
| Arizona | 4.0% |
| Texas | 3.7% |
| Oregon | 2.9% |
| 18-24 · female | 0.2% |
| 45-54 · male | 4.1% |
| 65+ · male | 34.6% |
| 65+ · female | 31.1% |
| 55-64 · unknown | 0.4% |
| 55-64 · male | 10.3% |
| 55-64 · female | 6.0% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 2.3% |
| 18-24 · male | 1.9% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.4% |
| 35-44 · female | 1.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 2.5% |
| 25-34 · female | 0.6% |
| 65+ · unknown | 0.9% |