Graham Platner US Inactive
GRAHAM FOR MAINE
We Can't Afford This Haircut
I’m not taking money from AIPAC or corporations, so any amount you can afford to give goes a long way.
Ad copy
Hey everyone, it's Graham Platner here, the oyster farmer and combat veteran running for U.S. Senate in Maine against Susan Collins. So sadly, last night I heard from my team that if we don't raise another $50,000 by midnight tonight, we're going to have to give our budget a massive haircut. That means less money for TV ads and less money for our organizing budget. We don't take money from AIPAC. We don't take money from corporate PACs. And for that reason, we rely on small-dollar donations from people like you to fund this campaign. Please, will you make a weekly donation right now to our campaign to help me defeat Susan Collins, flip Maine blue, and take back the Senate for Democrats?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 53.5/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 92.5 · 1.7 · 60.4 |
| Spend range | USD 10,000–14,999 |
| Impressions | 450,000 – 499,999 |
| CPM (≈ $/1k impr) | USD 26.31 |
| Est. audience size | — |
| Days live | 7 (2026-04-22 → 2026-04-29) |
| Created | 2026-04-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Graham Platner |
| Surfaced by | “senate:Graham Platner” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate literally getting a haircut as visual metaphor for budget cuts — self-deprecating humor to drive urgency |
| Tactic | The haircut metaphor turns a standard fundraising deadline pitch into a memorable, humorous visual hook that makes the financial ask feel personal and relatable while reinforcing the candidate's outsider, grassroots identity. |
Where it ran (delivery by region)
| Maine | 19.0% |
| New York | 9.4% |
| California | 8.7% |
| Massachusetts | 8.5% |
| Florida | 3.4% |
| Pennsylvania | 3.3% |
| Texas | 3.1% |
Who saw it (delivery)
| 18-24 · female | 3.0% |
| 45-54 · male | 6.2% |
| 65+ · unknown | 0.2% |
| 65+ · male | 6.4% |
| 65+ · female | 7.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 4.6% |
| 55-64 · female | 4.4% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 3.6% |
| 18-24 · male | 11.6% |
| 35-44 · unknown | 0.4% |
| 35-44 · male | 13.8% |
| 35-44 · female | 5.9% |
| 25-34 · unknown | 0.7% |
| 25-34 · male | 22.9% |
| 25-34 · female | 7.7% |
| 18-24 · unknown | 0.5% |
| Unknown · male | 0.0% |
