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Haley Stevens US Inactive

Haley Stevens for Senate

ad creative

Senate control will be decided on the margins in Michigan [Donate now]

Haley Stevens is Democratsโ€™ best shot at keeping Michigan blue. Rush a donation now.

Ad copy

Hey, itโ€™s Democrat Haley Stevens. Our Senate race here in Michigan will likely decide Senate control, but ๐‘‡โ„Ž๐‘’ ๐ป๐‘–๐‘™๐‘™ recently declared this seat as one of the most likely to flip from red. That means we need to fight like hell to win this race. ๐–๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐ซ๐ฎ๐ฌ๐ก ๐š ๐๐จ๐ง๐š๐ญ๐ข๐จ๐ง ๐ง๐จ๐ฐ ๐ญ๐จ ๐ก๐ž๐ฅ๐ฉ ๐ฆ๐ž ๐ค๐ž๐ž๐ฉ ๐Œ๐ข๐œ๐ก๐ข๐ ๐š๐ง ๐›๐ฅ๐ฎ๐ž, ๐ญ๐š๐ค๐ž ๐›๐š๐œ๐ค ๐ญ๐ก๐ž ๐’๐ž๐ง๐š๐ญ๐ž ๐Ÿ๐จ๐ซ ๐ƒ๐ž๐ฆ๐จ๐œ๐ซ๐š๐ญ๐ฌ, ๐š๐ง๐ ๐ฌ๐ญ๐จ๐ฉ ๐“๐ซ๐ฎ๐ฆ๐ฉ?

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score40.7/100
Spend / Reach / Long. / Eff.38.3 ยท 63.8 ยท 6.9 ยท 53.8
Spend rangeUSD 1,500โ€“1,999
Impressions25,000 โ€“ 29,999
CPM (โ‰ˆ $/1k impr)USD 63.62
Est. audience sizeโ€”
Days live26 (2025-11-12 โ†’ 2025-12-08)
Created2025-11-12
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMI โ€” Haley Stevens
Surfaced byโ€œsenate:Haley Stevensโ€

๐Ÿง  AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSide-by-side poll graphic showing Stevens 45% vs Rogers 44% in bold blue and red bars creating a razor-thin margin visual
TacticThe ad deploys a fear-and-urgency fundraising tactic by combining a credible media citation from The Hill with a near-tied poll graphic and a progress-bar donation goal to create immediate scarcity pressure.

Where it ran (delivery by region)

Michigan40.2%
California7.8%
Illinois4.0%
Florida3.7%
Ohio3.6%
New York3.5%
Texas2.7%

Who saw it (delivery)

35-44 ยท female 4.0%
35-44 ยท male 5.7%
35-44 ยท unknown 0.2%
45-54 ยท female 5.2%
45-54 ยท male 7.0%
45-54 ยท unknown 0.2%
55-64 ยท female 11.0%
55-64 ยท male 12.9%
55-64 ยท unknown 0.2%
65+ ยท female 23.6%
65+ ยท male 29.5%
65+ ยท unknown 0.5%
Unknown ยท male 0.0%

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