Congressman Seth Moulton US Inactive
Office of Congressman Seth Moulton
Ad copy
"How many generals and admirals have you fired?" Secretary of Defense (4 months into the job): “I don’t know”
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.3/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 69.3 · 0.8 · 70.0 |
| Spend range | USD 300–399 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 7.36 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2025-12-26 → 2025-12-30) |
| Created | 2025-12-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent, veterans military |
| Symbols | military, us flag |
| Call to action | none |
| Standout element | editorial chyron '[smug beyond reproach]' in bold red text over MSNBC news footage of Hegseth testifying |
| Tactic | The ad uses a damning real quote and MSNBC news footage to portray Hegseth as incompetent and dismissive, letting the opponent's own words and body language serve as the attack while the editorial chyron amplifies the negative framing. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
| New Hampshire | 0.0% |
Who saw it (delivery)
| 18-24 · female | 0.4% |
| 45-54 · male | 8.4% |
| 65+ · male | 8.1% |
| 65+ · female | 12.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 10.8% |
| 55-64 · female | 15.1% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 12.3% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 7.3% |
| 35-44 · female | 12.7% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 3.6% |
| 25-34 · female | 7.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
