πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Haley Stevens US Inactive

HALEY STEVENS FOR CONGRESS

ad creative

Donate to hold the House majority in 2020!

Ad copy

MI-11 is as swingy as it gets! Trump won this district in 2016 and I need your help to make sure that we keep this district blue. Will you make a donation to keep Michigan and the House blue in 2020?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score37.5/100
Spend / Reach / Long. / Eff.31.7 Β· 59.2 Β· 4.1 Β· 55.0
Spend rangeUSD 900–999
Impressions15,000 – 19,999
CPM (β‰ˆ $/1k impr)USD 54.26
Est. audience sizeβ€”
Days live16 (2019-12-16 β†’ 2020-01-01)
Created2019-12-16
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMI β€” Haley Stevens
Surfaced byβ€œsenate:Haley Stevens”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierunknown
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementBlank white image with no visual content whatsoever
TacticThe ad relies entirely on copy-driven urgency, framing the swing district threat to motivate small-dollar donors to protect the House majority.

Where it ran (delivery by region)

California11.6%
Michigan9.9%
New York7.3%
Florida4.8%
Washington4.3%
Massachusetts4.2%
Texas4.0%

Who saw it (delivery)

65+ Β· female 21.1%
55-64 Β· male 17.6%
65+ Β· male 28.8%
45-54 Β· male 8.5%
65+ Β· unknown 0.8%
55-64 Β· female 10.9%
35-44 Β· female 2.5%
45-54 Β· female 4.1%
35-44 Β· male 5.1%
55-64 Β· unknown 0.4%
35-44 Β· unknown 0.2%
45-54 Β· unknown 0.1%

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