HALEY STEVENS FOR CONGRESS
MI-11 is as swingy as it gets! Trump won this district in 2016 and I need your help to make sure that we keep this district blue. Will you make a donation to keep Michigan and the House blue in 2020?
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 37.5/100 |
| Spend / Reach / Long. / Eff. | 31.7 Β· 59.2 Β· 4.1 Β· 55.0 |
| Spend range | USD 900β999 |
| Impressions | 15,000 β 19,999 |
| CPM (β $/1k impr) | USD 54.26 |
| Est. audience size | β |
| Days live | 16 (2019-12-16 β 2020-01-01) |
| Created | 2019-12-16 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI β Haley Stevens |
| Surfaced by | βsenate:Haley Stevensβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Blank white image with no visual content whatsoever |
| Tactic | The ad relies entirely on copy-driven urgency, framing the swing district threat to motivate small-dollar donors to protect the House majority. |
| California | 11.6% |
| Michigan | 9.9% |
| New York | 7.3% |
| Florida | 4.8% |
| Washington | 4.3% |
| Massachusetts | 4.2% |
| Texas | 4.0% |
| 65+ Β· female | 21.1% |
| 55-64 Β· male | 17.6% |
| 65+ Β· male | 28.8% |
| 45-54 Β· male | 8.5% |
| 65+ Β· unknown | 0.8% |
| 55-64 Β· female | 10.9% |
| 35-44 Β· female | 2.5% |
| 45-54 Β· female | 4.1% |
| 35-44 Β· male | 5.1% |
| 55-64 Β· unknown | 0.4% |
| 35-44 Β· unknown | 0.2% |
| 45-54 Β· unknown | 0.1% |